Product Marketing Manager

Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Bleacher Report, a Warner Bros. Discovery company, makes it as easy as possible to be a sports fan by defining the moments that matter. Empowering, personal and community driven, its vision for making sports bigger than the game has led to unmatched engagement on social media, where it consistently ranks as the No. 1 digital and social brand. Bleacher Report also provides an industry-leading fan experience on mobile devices through its unparalleled app experience. This year Bleacher Report was ranked as one of the 'World's Most Innovative Companies' by Fast Company. Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.

Your New Role...

Bleacher Report is looking for a talented Product Marketing Manager to define requirements and bring innovative products and features to market in collaboration with a number of internal partner teams. They will develop and manage marketing campaigns that will grow and retain users. This person is a high-performing self-starter, who has experience working in fast-paced environments, supporting multiple initiatives. This position will primarily focus on Bleacher Report, but will support brands across WBD Sports.

The ideal candidate is a strategic thinker, who will serve as a thought-leader at B/R. They have a test and learn mindset and are comfortable reviewing and analyzing data to make informed decisions. Last, the ideal candidate focuses on the Fan, and a fan-centric approach is rooted in everything they do.

Your Role Accountabilities...
• Work closely with key stakeholders across Marketing, Product, Engineering, Design, Analytics, and Operations to further organizational goals
• Manage all go-to-market planning and execution for assigned product verticals
• Define value propositions, audience segmentation, personas, branding, positioning and messaging for features that you are bringing to market
• Actively participate in the product lifecycle process, helping define and develop requirements for features to meet marketing and consumer needs
• Develop and manage campaigns to support feature and product adoption across owned & operated channels like email and in-app messaging
• Manage a dedicated paid media budget and strategic campaign planning for paid channels
• Manage 1-2 team coordinators and/or interns

Qualifications & Experience...
• 4+ years of experience in product marketing, product management, digital marketing or other related fields
• Experience with project management platforms (i.e Asana, JIRA, Confluence)
• Experience working cross-functionally, especially with Product and Design
• Demonstrated ability to analyze & understand data
• Strong communication skills – both verbal and written
• Strong organizational, project management and presentation skills
• A team player with an ability to work collaboratively across functional groups and shared resources

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $70,000.00 - $130,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-ro6vop-13-58-82-79-42 in your application.