Director, Marketing

Job Description

JOB DESCRIPTION

The Big Ten Network (BTN) is looking for a Director of Marketing to join the team in Chicago. As the Director of Marketing, you will be responsible for ensuring the successful scheduling, planning and execution of paid and organic media campaigns and implementing BTN's branding at school and Big Ten venues and events. You will effectively work with all internal teams (creative services, distribution marketing, research, ad sales, digital, programming, legal and finance) as well as Big Ten school and Conference partners, third-party vendors, and outside agencies. You must have a proven track record of strong project management skills, media buying, event marketing, deliverable management, and communication of needs to large teams. Additionally, you must be highly organized with a great attention to detail and in-depth knowledge of Big Ten sports.

The Big Ten Network is a joint venture between the Big Ten Conference and FOX. The BTN is the first internationally distributed network dedicated to covering the premier collegiate Conference in the country. With more than 2,200 live events across all platforms, the 24/7 Network is the ultimate destination for Big Ten fans and alumni across the country.

A SNAPSHOT OF RESPONSIBILITIES
• Develop a schedule and lead execution of BTN's paid and organic tune-in social strategy for live games and events
• Work directly with Big Ten school marketing departments to develop and fulfill school marketing contractual agreements
• Collaborate with Big Ten Conference and BTN Creative Services team to execute BTN's presence at B1G events
• Partner with FOX distribution marketing team, BTN programming team and BTN Creative Services team to update and monitor Network's show logos and descriptions across TV listings and affiliate guides
• Implement BTN's B1G+ marketing execution across social media, living room apps and connected devices
• Assist with the promotion and execution of BTN events including B1G Tailgate and the BTN Big 10K
• Measure and track results of marketing campaigns
• Work cross-functionally with programming, research, distribution marketing, digital and creative services teams to promote Big Ten Network programming and initiatives
• Manage BTN and school logo library
• Oversee Senior Marketing Coordinator

WHAT YOU WILL NEED
• 5+ years of experience in paid media, marketing, project management and/or account management (either in-house or at an agency)
• Media buying experience is a must have
• Collaboration with agencies on media plans and activations
• Strong communication, writing and organizational skills
• Highly proactive and solution-oriented
• Ability to adjust priorities and learn quickly in a fast-paced environment
• Ability to collaborate cross-departmentally to align campaign strategies and goals across the organization
• Capacity to work non-traditional hours, which will include nights and weekends
• Willingness to travel to Big Ten Conference and School events
• Possess an in-depth knowledge of all things relevant to Big Ten sports
• Experience managing a highly effective, collaborative team

NICE TO HAVE BUT NOT A DEAL BREAKER
• Bachelor's degree

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Jobcode: Reference SBJ-rb2n9o-18-119-123-32-42 in your application.