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Full Time Job

Senior Vice President Market Manager

Audacy

Seattle, WA 01-12-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Overview

SVP/Market Manager - Seattle

Audacy has an incredible opportunity to lead our Seattle cluster! Audacy Seattle is comprised of five FM stations that include several market icons, owning unique and diverse positions in Seattle's audio, digital and event landscape.

The ideal candidate has proven and consistent success in all aspects of leading a top performing market including strategic planning and execution, gaining market revenue share, year over year growth, successful brand management and ratings, exceeding EBITDA and revenue goals, and leading a successful collaborative team.

Responsibilities

Responsibilities:
• Strategic Planning: Develop and implement strategic plans to drive revenue growth, increase market share, and maintain a strong competitive position within the market.
• Sales Management: Works with the Director of Sales to lead the sales team, sets revenue targets, and monitors their performance. Foster a culture of continuous improvement and provide sales training and support to meet and exceed revenue goals.
• Client Relationships: Build and maintain strong relationships with key advertising clients, advertising agencies, business partners, and community leaders to secure and grow advertising revenues.
• Operational Oversight: Ensure efficient and effective station operations, including programming, digital content, promotions, events and technical aspects. Monitor compliance with FCC regulations, company policies and local laws.
• Budget Management: Manage budgets ensuring expenses are controlled and revenues are maximized to meet financial objectives.
• Audience Development: Collaborate with the programming department to develop and implement strategies to attract and retain listeners, ensuring strong ratings and audience engagement.
• Market Analysis: Stay informed about market trends, competition, and demographic changes to make informed decisions and adapt strategies accordingly.
• Community Engagement: Foster positive community relationships, participate in community events, and represent the station's interests in the local area.
• Marketing and Promotion: Oversee the development and execution of marketing and promotional campaigns to increase brand awareness and audience engagement.
• People & Culture: Recruit, train, grow and manage a solid team of audio, digital & entertainment professionals, setting clear performance expectations and fostering a unified, inclusive, positive working environment.

Qualifications

About You:
• You are a Market Manager or Operational leader with a multi-year track record of success.
• Demonstrated ability to meet or exceed revenue targets and drive profitability
• Minimum of 5 Years experience leading a media operation
• Proven track record of developing and executing sales strategies
• Pricing & Inventory Skills
• Multi Brand Sales & Brand Management
• P&L responsibility and demonstrated solid business judgment
• Proven results in building measurable success in integrated marketing campaigns – Digital (big focus)/ Mobile/ Direct Email / Ecommerce channels and all NTR channels
• Successful track record building digital assets and monetizing them
• History of building and maintaining a thriving and inclusive culture

A valid driver's license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant's own vehicle, proof of insurance, is required.

Additional Information

Pay Transparency: The anticipated starting base salary range for California based individuals expressing interest in this position is $250,000.00 to $275,000. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity. Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance. About Us

Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp).

Responsibilities:

Responsibilities:
- Strategic Planning: Develop and implement strategic plans to drive revenue growth, increase market share, and maintain a strong competitive position within the market.
- Sales Management: Works with the Director of Sales to lead the sales team, sets revenue targets, and monitors their performance. Foster a culture of continuous improvement and provide sales training and support to meet and exceed revenue goals.
- Client Relationships: Build and maintain strong relationships with key advertising clients, advertising agencies, business partners, and community leaders to secure and grow advertising revenues.
- Operational Oversight: Ensure efficient and effective station operations, including programming, digital content, promotions, events and technical aspects. Monitor compliance with FCC regulations, company policies and local laws.
- Budget Management: Manage budgets ensuring expenses are controlled and revenues are maximized to meet financial objectives.
- Audience Development: Collaborate with the programming department to develop and implement strategies to attract and retain listeners, ensuring strong ratings and audience engagement.
- Market Analysis: Stay informed about market trends, competition, and demographic changes to make informed decisions and adapt strategies accordingly.
- Community Engagement: Foster positive community relationships, participate in community events, and represent the station's interests in the local area.
- Marketing and Promotion: Oversee the development and execution of marketing and promotional campaigns to increase brand awareness and audience engagement.
- People & Culture: Recruit, train, grow and manage a solid team of audio, digital & entertainment professionals, setting clear performance expectations and fostering a unified, inclusive, positive working environment.

Jobcode: Reference SBJ-d8nm7q-44-200-77-92-42 in your application.

Salary Details
Salary Range: $250,000 to $275,000 Per Year ($ USD)