Advertising Audience Product Manager

Job Description

Overview

Audacy is seeking a highly skilled and motivated Audience Product Manager to join our innovative Revenue Organization. In this role, you will play a pivotal role in defining and executing audience targeting strategies and will work on the development and implementation of cutting-edge data products that leverage identity and data insights to optimize audience targeting to drive value for our advertisers. As a key contributor to our Advertising & Audience Product team, you will work closely with cross-functional teams to deliver impactful advertising solutions and drive business growth.

As the Audience Product Manager, you will be responsible for defining, developing, and managing audience-related products and features that drive engagement, retention, and revenue growth. The ideal candidate has a deep understanding of audience segmentation, user behavior, and data-driven product development, combined with exceptional leadership and communication skills.

Responsibilities

What You'll Do:
• Product Manage: Collaborate with sales, vendors, engineering, data science, and design teams to deliver innovative and user-friendly audience products that aligns with our advertising goals and delivers identity and data-driven products that line up with the Audacy sales teams vision and goals.
• Cross Functional Collaboration: Work Closely with internal teams, including technical product team, product marketing, sales, planning and Ad Ops to ensure seamless integration of audience products and alignment with overall business objectives.
• Process Optimization: Continuously review data operations workflows, data marketplaces, identifying inefficiencies, and implementing improvements to streamline processes and enhance data accessibility.
• Project Management: Manage multiple audience-focused programs simultaneously, ensuring projects are delivered on time and within budget. Track and report on the performance of audience-focused programs, providing actionable insights to stakeholders
• Data Quality Assurance: Implement robust data quality checks and validations to maintain a high standard of data integrity, identifying and resolving data discrepancies promptly.
• Process Optimization: Continuously review data operations workflows, identifying inefficiencies, and implementing improvements to streamline processes and enhance data accessibility.
• Data Integration: Explore and integrate identity solutions and new third-party data sources to enrich our audience targeting solutions.
• Audience Segmentation: Utilize data-driven audience segmentation techniques to identify and target relevant customer segments, maximizing the impact of First-party, Second-party(Client data) and Third-party (data marketplace)
• Market Trends Monitoring Conduct in-depth market research to identify emerging trends, industry best practices, and competitive insights, shaping product enhancements and differentiators.
• Regulatory Compliance: Stay informed about data privacy regulations and industry standards, ensuring compliance with relevant laws and maintaining the highest standards of data security.

Qualifications

More About You:

Required & Preferred:
• Bachelor's degree in Marketing, Communication, Business, Data Science, or a related field.
• Proven experience in product & project management, specifically in advertising technology, identity management, or data-driven audience targeting.
• Understanding of advertising platforms, identity solutions, data management platforms (DMPs), and data privacy considerations.
• Project management experience with a track record of successful program execution.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
• Strategic mindset with the ability to identify market opportunities and drive product innovation.
• Excellent analytical and problem-solving skills, with a keen eye for detail and data accuracy.
• Leadership abilities with a track record of effectively managing and developing teams.
• Excellent communication and collaboration skills to work with cross-functional teams.

Additional Information

Pay Transparency:

The anticipated starting salary range for individuals expressing interest in this position is $130,000-$150,000. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
About Us

Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp).

Responsibilities:

What You'll Do:
- Product Manage: Collaborate with sales, vendors, engineering, data science, and design teams to deliver innovative and user-friendly audience products that aligns with our advertising goals and delivers identity and data-driven products that line up with the Audacy sales teams vision and goals.
- Cross Functional Collaboration: Work Closely with internal teams, including technical product team, product marketing, sales, planning and Ad Ops to ensure seamless integration of audience products and alignment with overall business objectives.
- Process Optimization: Continuously review data operations workflows, data marketplaces, identifying inefficiencies, and implementing improvements to streamline processes and enhance data accessibility.
- Project Management: Manage multiple audience-focused programs simultaneously, ensuring projects are delivered on time and within budget. Track and report on the performance of audience-focused programs, providing actionable insights to stakeholders
- Data Quality Assurance: Implement robust data quality checks and validations to maintain a high standard of data integrity, identifying and resolving data discrepancies promptly.
- Process Optimization: Continuously review data operations workflows, identifying inefficiencies, and implementing improvements to streamline processes and enhance data accessibility.
- Data Integration: Explore and integrate identity solutions and new third-party data sources to enrich our audience targeting solutions.
- Audience Segmentation: Utilize data-driven audience segmentation techniques to identify and target relevant customer segments, maximizing the impact of First-party, Second-party(Client data) and Third-party (data marketplace)
- Market Trends Monitoring Conduct in-depth market research to identify emerging trends, industry best practices, and competitive insights, shaping product enhancements and differentiators.
- Regulatory Compliance: Stay informed about data privacy regulations and industry standards, ensuring compliance with relevant laws and maintaining the highest standards of data security.

Jobcode: Reference SBJ-g3w325-18-119-139-22-42 in your application.