Senior Manager, Marketing Intelligence

Job Description

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we're looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.
Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you're committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you'd be shocked if guests weren't positively impacted by their interactions with you.
About Hawks iQ:
Beyond the buzzer and bright lights, the Atlanta Hawks are igniting a new era of data-driven excellence, where analytics fuels bold strategies and drives transformative business impact. We're rethinking how data shapes decisions, moving beyond spreadsheets and dashboards to stories that drive decisive action within our organization. This isn't just about numbers; it's about building relationships that translate insights into a driver of unforgettable fan experiences and measurable growth across every corner of the organization. As a member of Hawks iQ, we aim to be visionaries who can see beyond the data to uncover opportunities others miss, partnering with leaders who shape everything from the roar of the crowd to the strategic vision of a organization that defines Atlanta's spirit. Join us, and your work won't just live in dashboards-it will echo through State Farm Arena, influence millions of fans, and help write the next chapter for one of the NBA's most dynamic organizations. This is analytics that matters, for a brand that matters, in a city that matters.
About the Role:
We are seeking a dynamic and strategic leader to bridge the gap between Analytics and Marketing, driving demand for our sports franchise through data-driven insights and innovative engagement strategies. This role will be instrumental in shaping how we understand and engage with our current customers while identifying opportunities to expand our audience.
As a Senior Manager of Marketing Analytics & Consumer Insights, you will be a thought leader, capable of synthesizing data across multiple sources to inform strategic marketing and business decisions. You will provide a precise, data-backed understanding of our audience-who they are, what drives their behaviors, and how we can best engage them through a variety of channels.

Key Responsibilities:
Consumer Understanding & Segmentation
• Develop a holistic view of our current customer base for both games and events, and addressable market through advanced analytics, first- and second-party data, and external research.
• Identify audience groups based on demographics, psychographics, purchase behavior, and engagement trends.
• Deliver insights that help the Marketing team craft relevant and compelling messaging, creative, and content strategies.
Engagement Strategy & Channel Optimization
• Leverage data to recommend effective marketing channels and engagement tactics that drive demand and fan participation.
• Collaborate with Marketing, Digital, and Game Operations teams to implement personalized and high-impact engagement campaigns.
• Analyze the effectiveness of digital and physical engagement efforts to refine and optimize marketing strategies.
Behavioral Analytics & Performance Measurement
• Track and analyze customer behavior across ticketing, merchandise, digital platforms, and in-venue experiences.
• Identify key moments and touchpoints that influence consumer decisions and loyalty.
• Develop and maintain dashboards and reporting structures to monitor marketing effectiveness and fan engagement.
Thought Leadership & Cross-Functional Collaboration
• Serve as a strategic partner to the Marketing team, offering forward-thinking recommendations based on data insights.
• Communicate complex findings in a compelling and actionable way to both technical and non-technical stakeholders.
• Work closely with Marketing, Arena Ops, Ticketing, and other internal teams to ensure a unified, informed approach to fan engagement.

Qualifications & Experience
• 3+ years of experience in marketing analytics, consumer insights, or a related field, preferably within sports, entertainment, or a consumer-driven industry.
• Experience with accessing, navigating, and analyzing data withing Salesforce Marketing Cloud (SFMC)
• Expertise in data analytics, audience segmentation, and marketing performance measurement.
• Strong proficiency in tools like SQL, Python, R, or BI platforms (Tableau, Power BI, Looker).
• Experience working with marketing platforms such as Google Analytics, Meta Ads, and email CRM tools.
• Ability to synthesize data from multiple sources and translate insights into strategic recommendations.
• Strong communication and storytelling skills, with the ability to present to senior leadership.
• Passion for sports and understanding of fan behaviors and engagement trends is a plus.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
If this opportunity looks exciting to you, please complete the application process. Go Hawks!

Jobcode: Reference SBJ-k22e74-216-73-216-118-42 in your application.