Product Marketing Manager

Job Description

Product Marketing Manager (FTC), Amazon Music, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Amazon Music is looking for a dynamic, customer-centric Senior Product Marketing Manager to strategize and support the launches of our highest impact products and features in Europe and ANZ. You will own and contribute to the development and delivery of strategic go-to-market plans to positively grow awareness, product adoption, effect desired customer behaviors and grow our business.

You will work closely with regional and global teammates across Product, Marketing, Creative, PR, Legal, Music Industry, as well as with business stakeholders in other parts of Amazon Music. The Senior Product Marketing Manager delivers mainly through others which requires effective communication and project management skills to ensure high quality, timely delivery and customer satisfaction. You will employ strategic , long-term and critical thinking and problem-solving approaches navigating through complex and fast-paced environments, develop and influence strategies and establish processes that will help us to scale and manage multiple cross-country, cross-functional programs, often simultaneously.

Please note, this is a 12 month fixed term contract (FTC) to cover parental leave.

Key job responsibilities
- Develop and deliver end-to-end integrated go-to-market & communications plans for product launches
- As part of the Global Product Marketing team, identify insights, shape strategies, share learnings, and support strategy development and execution of complex multi-country campaigns
- Work cross-functionally with local, regional and global teams
- Partner with product and technology teams to come up with and guide marketplace's strategy, timing of launch, target audience and local needs, and the launch communication and success criteria
- Partner with marketing and PR teams to develop and execute integrated channel tactics
- Partner with creative teams to manage creative asset development & delivery across multiple channels
- Design and improve processes that will help us scale activities across the region while reflecting locale-specific nuances

We are open to hiring candidates to work out of one of the following locations:

Munich, BY, DEU

BASIC QUALIFICATIONS
- Extensive marketing or product marketing experience, with an ability to understand customers and design campaigns that drive goals
- Experience building and executing successful cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Project management experience in a marketing or a product role, with ability to handle multiple priorities
- Proficient in spoken and written English (Common European Framework of Reference C1)

PREFERRED QUALIFICATIONS
- Understanding of entertainment, music, streaming platforms, podcasts and/or audio entertainment
- Knowledge of all phases of the product lifecycle process including: research/analysis, product definition, product development, launch, product performance
- Effective verbal and written communication skills
- Ability to manage competing priorities and drive difficult projects to completion
- Ability to influence partner teams
- Ability to deliver independently
- Experience presenting metrics and progress to goal to senior leadership

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d

Jobcode: Reference SBJ-gk8y2p-3-16-147-165-42 in your application.