Paid Search Marketing Manager

Job Description

We are hiring for an experienced Paid Search (SEM) Marketing Manager to join our Amazon Music Paid Search team and help driving worldwide customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. This marketing manager should be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
• Manage Paid Search campaign execution for Amazon Music across multiple worldwide markets.
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Audiobooks …etc)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- 4+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope, including ad copy testing experience.
- 2+ years creating ROI-based investment frameworks and managing multi-million dollar (>$10MM annual) paid media budgets.
- Demonstrated understanding and experience with Paid Search (SEM) mechanics and most common search engine advertising platforms (Google, Bing, Yahoo).
- 3+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Skai, Marin Software, QuanticMind, Search Ads 360
- 3+ years' experience building, executing and scaling marketing programs from concept to completion.
- 2 + years' experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon Quick Sight
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- 6+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.
- Advanced SQL skills.
- Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
- Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.
- Exceptional analytical and quantitative skills; with a natural curiosity to measure, test, learn and iterate. Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-12vx4v-18-97-14-88-42 in your application.