Marketing Manager, Audience Development

Job Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
The Amazon Music team is looking for a Marketing Manager to help manage marketing campaigns for our content programs. They will assist the development of cross-channel campaigns across both paid and owned channels and work closely with partners on the a cross-functional content team to help build, launch, and measure campaigns. They will also work closely with Prime Video and internal Amazon Music teams. This role will demonstrate mastery of organization, facilitate crisp, seamless communication between stakeholders, and help get campaigns off the ground that delight customers and drive them to Amazon Music.
The ideal candidate will have project management or marketing experience for consumer-facing technology products/services. You will need to prioritize effectively in a fast-moving and ever-changing environment, communicating clearly and persuasively. You will create and manage multiple project plans, help traffic assets, and execute campaigns across many channels simultaneously. The ideal candidate will be able to juggle multiple tasks in a fast-paced environment and help the team remain organized. This position will interact with all levels of the company.
Key job responsibilities
• Act as the lead project manager for content programs, helping to build and launch campaigns across multiple owned and operated channels like email, push and on-site merchandising.
• Manage creative asset and media plan development, trafficking, and general facilitation
• Collect post-campaign data for analysis purposes
• Leverage post-campaign data to help develop and document key learnings, best practices and strategies; build playbooks that can be leveraged across global teams and to inform new programs
• Excellent attention to detail and project management skills
• Develop and test campaigns across Prime Video, and Amazon teams to launch innovative growth marketing campaigns
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- BA/BS, MBA or equivalent work experience
- 4+ years of project management or digital marketing experienceInterest in the music industry and music culture
- A love for consumer tech and products
- Ability to manage multiple tasks in a fast paced environment
- Proficient communication skills to drive cross-team facilitation and project management
- Ability to lead cross-functional projects across industry, product, engineering, BI teams, global marketing stakeholders, marketing digital consumer products, subscription and/or entertainment services
- 3+ years of mobile experience with consumer technology product or service
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-mkk6k2-216-73-216-226-42 in your application.