Global Paid Search Marketing Manager

Job Description

BASIC QUALIFICATIONS
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 4+ years in Paid Search (SEM) & ASA managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.
- 2+ years in Paid Search (SEM) & ASA managing direct response or acquisition marketing campaigns with an international scope, including ad copy testing experience.
- 2+ years creating ROI-based investment frameworks and managing multi-million dollar (>$10MM annual) paid media budgets.
- 2+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Marin Software, Adobe Media Optimizer, Kenshoo, Search Ads 360 (DoubleClick Search)
- 2+ years' experience building, executing and scaling marketing programs from concept to completion.

DESCRIPTION

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Paid Search (SEM) & ASA Marketing Manager to join our Amazon Music Paid Search team and help driving WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities
• Oversee the execution of Paid Search and Apple Search Ads campaigns for Amazon Music KPIs in global markets, including the launch of new campaigns to support emerging product features such as Podcasts, Amazon Originals, Live Streams, etc
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Maintain calendar cadence to monitor and update weekly performance for ongoing tests
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Weekly monitor multiple performance KPIs and call out trends in sync meetings
• Develop and maintain automated/manual reporting based on data availability
• Execute campaign optimization tactics for bidding, ad copy, and landing page testing to achieve efficiency and volume targets
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Launch new campaigns to support new product features (e.g., Podcast, Amazon Originals, Live Streams, etc.)
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches

We are open to hiring candidates to work out of one of the following locations:

San Francisco, CA, USA

PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.
- Exceptional analytical and quantitative skills; with a natural curiosity to measure, test, learn and iterate. Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.
- Demonstrated high level communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-r7yn2p-18-217-116-183-42 in your application.