Director Of Digital Marketing - Global Touring

Job Description

A Brief Overview
As the Digital Marketing Director, Touring you will lead the development and execution of strategic digital marketing campaigns that drive ticket sales, fan engagement, and tour visibility for a diverse roster of artists and national live events. You'll work at the intersection of artists, agents, managers, media partners, and internal stakeholders, ensuring every campaign is optimized for performance, aligned with artist branding, and built for fan discovery.
What you will do
• Own the end-to-end digital marketing lifecycle for tours-from pre-sale through show date-developing and executing comprehensive campaigns across paid media (Meta, Google, TikTok, programmatic), CRM, email, SMS, social, and digital advertising channels.
• Guide the development of digital-first creative assets including teasers, animated ads, and social-ready video content. Lead on-site content shoots in collaboration with internal creative teams, ensuring brand consistency, high-quality output, and innovation aligned with industry trends.
• Supervise CRM strategies including audience segmentation, remarketing, and fan outreach via email and SMS. Design and implement audience acquisition and engagement plans using platform insights and past campaign performance.
• Analyze campaign performance across all digital touchpoints, translating data into actionable insights. Provide regular reporting to internal teams, leadership, artists, and external partners to inform strategy and optimize results.
• Work closely with digital platforms (Spotify, Meta, TikTok, etc.), ticketing partners (Ticketmaster, AXS), and internal teams to activate innovative marketing opportunities, integrate tracking technologies, and maximize campaign impact.
• Set and oversee strategic budget allocation, targeting strategies, and platform-specific tactics throughout campaign phases. Continuously identify and share emerging trends and tools to evolve campaign approaches.

Education Qualifications
• BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Digital Marketing, Business Administration, or similar

Experience Qualifications
• 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries

Skills and Abilities
• Experience at a live music promoter, talent agency, or label marketing department
• Deep understanding of digital media buying, artist marketing, and fan acquisition strategies
• Proven ability to manage high-volume tour schedules and multi-market rollouts
• Strong project management and communication skills with the ability to influence multiple stakeholders
• Passion for live music and a working knowledge of artist brands and fan communities across multiple genres
• Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities
• Familiarity with tour settlements, marketing allocations, and cost tracking
• Understanding of cross-functional workflows between ticketing, creative, and local marketing teams
• Experience supporting global or stadium-level tours a plus
Qualifications (ALL)
• BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Digital Marketing, Business Administration, or similar
• 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries
• Experience at a live music promoter, talent agency, or label marketing department
• Deep understanding of digital media buying, artist marketing, and fan acquisition strategies
• Proven ability to manage high-volume tour schedules and multi-market rollouts
• Strong project management and communication skills with the ability to influence multiple stakeholders
• Passion for live music and a working knowledge of artist brands and fan communities across multiple genres
• Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities
• Familiarity with tour settlements, marketing allocations, and cost tracking
• Understanding of cross-functional workflows between ticketing, creative, and local marketing teams
• Experience supporting global or stadium-level tours a plus
Payscale: $88,169/yr - $133,590/yr
Bonus: (If applicable) This position is eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

Jobcode: Reference SBJ-233jpy-216-73-216-0-42 in your application.