Full Time Job

Product Marketing Manager - Blizzard Media


New York, NY 01-19-2024
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard and King. The initial goal of this thriving start-up effort has been to create premium, innovative advertising experiences for world-class casual mobile games like King's Candy Crush Saga. Looking ahead, we are developing player-first advertising experiences across the Activision Blizzard portfolio, including high-growth areas like eSports.

This is a really exciting time to join this growing business. We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market. You are a born storyteller that lives and breathes products. You are a team player who can easily balance structure with dynamic environments. You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways. You will play an instrumental role working with Product, Marketing, and Sales leadership.

Your role within Activision Blizzard Media;
• Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends; ensuring that we are building the right products for the right customers
• Lead go-to-market strategy for the launch and scaling of products; including defining product positioning, key messages, marketing strategy, and sales enablement; and managing the cross-functional GTM process
• Own Product communications, and partner with Business Marketing in executing marketing campaigns Craft sales & marketing collateral in various formats (e.g. slides, videos, one-pagers)
• Act as a partner and counselor to Sales and Business Marketing teams, and as the face of Product with clients

Key Skills:
• Relevant work experience working in Product Strategy, Global Product Marketing, or Strategy Consulting at a top-tier firm; demonstrating at least one promotion in a relevant role
• Industry experience in Advertising/Media, Gaming, or B2B Technology Excellent verbal and written communication skills, with capacity for highly structured and rigorous quantitative and qualitative analysis
• Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
• Ability to work in self-directed, fast-paced, results-oriented work environments
• BA/BS degree from top-tier school, MBA a plus
• Self-motivated problem solver who thrives in a dynamic and customer-focused environment
• Strong organizational and troubleshooting skills with attention to detail
• Demonstrated ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adaptive to change
• Highly analytical, technically proficient, and able to learn new tools and software quickly
• Demonstrated leadership through influence


We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting

In the US, the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all US locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.

About King

King is the game developer behind the world-famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top-grossing franchise in US app stores, a position it has held for the last two years, and King's games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It's what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players - and we're not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

Applications need to be in English.
Discover King at

Jobcode: Reference SBJ-d9vjmm-18-207-129-175-42 in your application.

Salary Details
Salary Range: $87,480 to $161,910 Per Year ($ USD)
Company Profile

Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment.