Full Time Job

Manager / Senior Manager Licensing


London, United Kingdom 04-29-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Your Platform

Based in Soho, the cultural heart of London's West End with a vast array of classic record shop and leading film companies, media offices and great restaurants. Regent's Park is close enough for a lunchtime run, as are the delights of Piccadilly Circus and the shopping mecca of Oxford Street. It is conveniently walking distance from a number of London tube stations and mainline train stations.

Your Mission

The Manager/Sr Manager Licensing is responsible for managing our Activision-Blizzard Hardlines portfolio in the region to build a sustainable consumer products business that achieves annual revenue targets.

As part of the International Consumer Products team, the Manager/Sr Manager Licensing will be responsible for establishing a strategy and growing the CP business in line with Global strategies and guidelines while leveraging a strong knowledge of the local markets' individual needs and opportunities.

In a company that serves and engages millions of players across EMEA, you will contribute to building the most advanced data-driven and player-centric marketing practices, and to reinventing communication with players by extending their epic entertainment experience with us beyond our games.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Assessing, managing, and leading all day-to-day aspects of the Activision Licensing business, including licensing, retail partnerships and ecommerce strategies, including working with the Vice President on business planning and strategy, new business development, and tactical marketing initiatives.

Strategy: Build a 2 or 3 years international strategy adapting the Global strategy to our International consumer needs. Identify and quantify the largest opportunities (by brand, category and country). Prioritize key markets within the region for accelerated growth while nurturing developing markets. Continuously benchmark progress against plan and tweak accordingly.

Licensees: Manage a portfolio of licensees to grow the CP business. Be an example on creating long term alliances (internal and external). Critically evaluate the licensee base to ensure we have the right number of partners and best in category overall. Accountable for day-to-day management of key licensees including business reviews. Monitor sales and needs. Quickly develop expertise in each of the relevant licensed categories and act as the resource for these categories. This includes developing a thorough understanding of the product line, the market, competitors, and all capabilities of the licensee.

Finance: AOP planning including detailed targets and action plan (by brand, category, country and quarter). Quarterly forecast follow-up, contacting licensees and retailers to understand sales trend.

Agents: ensure the Agents are executing against our Strategies to fill market gaps. Communicate frequently with Agents sharing our updated plans, decks, news and best practice

Franchise: Develop a clear franchise growth & diversification plan by market for all of the core properties and identify market-specific opportunities.

HQ: work closely with HQ to ensure that our Execution is aligned with Global guidelines (creative, approval, Roi, legal, financial etc.)

Retail: Follow trend of the retail market (physical, digital, channels…) and maintain knowledge of key seasonality / buying cycles of retailers. Work in close partnership with CP Retail Team to design our strategical plan.

Internally: Building and maintaining strong relationships, and influence critical internal stakeholders within the internal game development teams, Consumer Marketing, Product Marketing, Retail, Legal and other cross-functional teams.

Player Profile
• A minimum of 10 year of relevant experience & Educated to degree level or equivalent required, MBA preferred.
• Substantial experience in Licensing role, including Leadership role . Plus, FMCG or retail preferred. Strong understanding of brand and property positioning.
• Relationship builder including excellent communication & presentation skills, including top Powerpoint skills. Requires the ability to influence and/or gain acceptance from others in sensitive situations without damaging relationships.
• Flexible/ability to adjust to changing business environment – start-up mindset within a corporate environment.
• Strong sales and negotiation skills. Action oriented, Strategic and creative thinker.
• Self-motivated professional with ability to work independently and take charge.
• Team Player and comfortable with matrix organization and ambiguity.
• Knowledge and fandom of Blizzard franchises and/or esports.
• Lead managers.

Key success for year 1

Strong tactical decision maker who may become involved in elevated issues arising from daily activities. Provides input to strategic decisions that affect functional area of responsibility. Establishes operational objectives and work plans, and delegates assignments to subordinates (if any). Establishes and assures adherence to budgets, schedules, work plans and performance requirements. Involved in developing, modifying and executing company policies that affect immediate operations and may also have company-wide effect. Sets and aligns personal or group goals with established business objectives. Develops current actions plans. Typically reports to a Director or above. May manage predetermined budget amount for area of responsibility, and may have budgeting input.

May work with senior management to develop annual operating budget, provides input to strategic planning process and develops and implements plans for tactical execution and staffing needs/ development (if any) for the entire area of responsibility. Handles variable work situations by considering possible solutions and their consequences. Works on issues where analysis of issues requires an in-depth knowledge of organizational objectives. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations.
Our World

About Activision Blizzard
Our mission, to connect and engage the world through epic entertainment has never been more important. Through communities rooted in our video game franchises we enable hundreds of millions of people to experience joy, thrill and achievement. We enable social connections through the lens of fun, and we foster purpose and a sense of accomplishment through healthy competition. Like sport, but with greater accessibility, our players can find purpose and meaning through competitive gaming. Video games, unlike any other social or entertainment media, have the ability to break down the barriers that can inhibit tolerance and understanding. Celebrating differences is at the core of our culture and ensures we can create games for players of diverse backgrounds in the 190 countries our games are played.

As a member of the Fortune 500 and as a component company of the S&P 500, we have an extraordinary track record of delivering superior shareholder returns for over 30 years.
Our enduring franchises are some of the world's most popular, including Call of Duty®, Crash Bandicoot™, World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, Candy Crush™, Bubble Witch™, Pet Rescue™ and Farm Heroes™. Our sustained success has enabled the company to support corporate social responsibility initiatives that are directly tied to our franchises. As an example, our Call of Duty Endowment has helped find employment for over 80,000 veterans.

Learn more information about Activision Blizzard and how we connect and engage the world through epic entertainment on the company's website, www.activisionblizzard.com.

Jobcode: Reference SBJ-dy7yp3-18-204-227-34-42 in your application.

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Company Profile

Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment.