Manager, Audience Strategy

Job Description

The Manager, Audience Strategy will lead the strategy, roadmap and delivery, of improved marketing interactions with Activision's players. This role will utilize best in class solutions and data-driven analysis to improve awareness, content engagement, conversion, and life-time value.

What You Get To Do
• Develop digital audience targeting roadmaps to evolve the organization's audience targeting capabilities
• Lead and collaborate with internal marketing stakeholders on strategic roadmap, ideation, identification of segments, and alignment on marketing content and channels
• Identify key points along the customer journey to reach out to the right customer to drive engagement and sales
• Use methodologies such as: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and messaging/creative optimization
• Partner with analysts and data scientists to report and derive insights on which audiences to target, what points along the journey to target customers, and what messaging to deliver
• Evaluate existing data collection and segmentation strategy to identify new opportunities for new audiences
• Contribute to integration of data onboarding platforms, such as with LiveRamp, to unify multiple data sources and enable enriched audience segments for personalization
• Work with development teams on technical architecture and development requirements to build and implement advanced campaigns and/or data integrations
• Develop metrics to track performance of marketing personalization use cases

What You Bring To The Role
• Bachelor's degree in related field of study
• Deep passion for crafting delightful marketing experiences
• Strong business acumen, combined with a customer-centric approach in identifying, developing and enabling use cases that truly personalize the digital experience for customers and prospects
• Highly effective cross-functional facilitator and collaborator with the ability to work independently and manage multiple, time-sensitive deliverables and competing priorities
• 3-5 years experience with a DMP tool (e.g. Adobe Audience Manager, Oracle BlueKai, Neustar, etc.)
• 3-5 years experience with a CDP tool (e.g. Segment, Adobe Real-Time CDP, Treasure Data, etc.)
• Experience with identity and/or onboarding solutions such as LiveRamp or Neustar
• Strong A/B testing experience on websites and/or apps
• Experience with offline/online data integrations and resulting validation needs
• Experience working within or with digital marketing teams

Jobcode: Reference SBJ-rjq1n2-3-145-156-46-42 in your application.