Director, Product Marketing

Job Description

Your Mission

The Director, Product Marketing leads the marketing efforts within the social media/community, International Marketing and Partnerships verticals for Call of Duty: Mobile and the newly announced Mobile title. This person will be responsible for managing a team responsible for developing and implementing creatives and strategies for each social platform on Call of Duty's mobile titles; in support of season launches, new feature releases, partnerships, live ops events, and the launch of the new mobile game. This person is a digital storyteller and brings a passion to connect the community of players to the game, and serves as the voice of Call of Duty mobile titles to players across the world. On the Partnerships side, this person will oversee various partnerships initiatives in growing the Mobile business through co-marketing, IP, and sponsorships. And work with regional teams to optimize the mobile business in region through localized marketing initiatives.
• Oversee vision and overarching social media & community strategies on Call of Duty Mobile's social channels – such as Instagram, Facebook, Twitter, YouTube, Tik Tok, Reddit and Discord
• Provide guidance of social campaigns to support product initiatives and drive players into the game
• Develop platform strategies to increase and propel channel growth, engagement, and additional critical metrics month over month
• Directly lead and manage Social Media team members to assist in execution of social media campaigns
• Find opportunities to collaborate and optimize workflow of cross functional teams
• Manage strategic partnerships inititiaves from marketing perspective that will amplify the brand and support marketing efforts through comarketing, sponsorships and third party partners
• Drive and own partnership relationships to creating meaningful marketing campaigns that effectively hit all goals and targets and enhance the marketing partnership
• Identify and recommend brand opportunities that align and amplify the Call of Duty mobile brands
• Oversee and provide global marketing POV on the development of impactful marketing campaigns that effectively reach, acquire, grow, and retain target audiences in region
• Work closely on the strategic brand initiatives with regional team leads in key priority markets that take into consideration regional nuances and player behaviors
• Manage post mortem analysis of all marketing initiatives and iterate on successes

Player Profile

Minimum Requirements:
• BA/BS degree
• Minimum 8-10 years of experience in marketing, partnerships, social media marketing, and/or combined with community engagement in a professional capacity
• In-depth experience using all major social media platforms and creative development.
• Strong understanding of analytics, project management, video game development, relationship management, and problem-solving skills
• Proficiency with business-related software, including Microsoft Office, Opal, Sprinklr, Jira, Smartsheet, YouTube, Twitch, and social media analytics tools
• Be familiar with the latest industry trends, news, issues, and sensitivities
• Art background or Photoshop proficiency a plus
• Passion for gaming

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity.

Jobcode: Reference SBJ-d92n97-18-191-240-243-42 in your application.