Brand Marketing Manager, Call Of Duty Mobile and Warzone Mobile

Job Description

Job Updated as of April 24, 2023

As a Brand Marketing Manager, you will be responsible for Call of Duty Mobile and Warzone Mobile in Japan. This is someone who has demonstrated oneself as a leader of high-functioning cross-discipline publishing teams. Not only do they have a deep understanding of marketing strategy and branding, but they also have a keen appreciation of the role community, PR, creative, and development teams play in creating world-class publishing experiences.

They will tailor and execute the HQ Publishing and product positioning plans for mobile games with local nuances, develop creative campaigns, and shape long-term publishing strategy in Japan market.

They recognize players come from different realms all over the world, and actively seek to engage, collaborate with, and empower our games to succeed. Most importantly, they have a huge well of empathy for players because they are players themselves.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
• Leadership. Servant-lead with clarity and empathy, providing publishing teams with a clear brand vision for the franchise, being receptive to their needs, and constantly power-leveling their talent trees.
• Strategic Planning. Drive both short and long-term strategic planning for a franchise, setting local publishing goals and plans, identifying key beats & KPIs, setting and managing the spend, applying publishing frameworks, and aligning staffing with the needs of the franchise.
• Business/Operating Results. Actively manage brand lifecycle by recommending launch build quantities, profit maximizing strategies based a solid understanding of brand's ARPU, WAU's, MAU's and competitive environment.
• Leadership Results. Develop and implement brand learning plans/post-mortems that measure return on marketing investment and provide indicated actions to improve marketing effectiveness for future title releases.
• Collaboration. Always trying hard to find that organizational holy grail - alignment! - listening first, articulating goals, and whenever there are gaps, finding common ground across cross-functional local and HQ publishing teams.
• Creative. Create memorable publishing experiences with authentic creative campaigns that resonate with local players, and you also wouldn't mind posting to your own social media feed.
• Knowledge. Know what you know, and for what you don't know, be relentless in seeking those answers through data, analytics, surveys, and focus groups. You are not in the business of ''massaging'' the data to fit the desired outcome and only seek honest answers to tough questions.

Player Profile

Experience
• 7+ years' experience in publishing or operating games on various platforms. Mobile platform preferred.
• Experience working effectively and constructively with publishing and external agency teams.
• Job title may be adjusted depending on the candidate's expertise and experience
• Role is open to candidate in Los Angeles CA or Singapore, associated with local ATVI office. Candidate to possess strong Japanese language proficiency in order to conduct business with native Japanese agencies and colleagues, combined with mobile gaming market and country expert. If located outside of Japan, work hours will be somewhat shifted to overlap with JP local business hours.

Knowledge & Skills
• Proficient in Japanese language with market & country expertise
• Veteran leading global launch campaigns at the local scale, including mobile products, and the self-awareness to understand learnings from both the successes and the failures.
• Understands how to interpret data and KPIs and turn analytical insight into actionable plans.
• Firm and expansive understanding of the mobile games industry.
• Rich and expansive understanding and experience in Japan mobile game market and consumer behavior.

Key Attributes
• Passion to self-motivate, the guile to sell your ideas to other stakeholders, and the commitment to execute those ideas cross-functionally.
• Native Japanese skills and Proficient English levels.

Extra Points:

Experience
• Shooting/FPS genre experiences with in-game economy management.

Knowledge & Skills
• Knowledge of and experience with digital marketing is also a plus (UA, CRM/lifecycle, social/digital, etc.).

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Jobcode: Reference SBJ-dyb0qk-18-191-13-255-42 in your application.