Full Time Job

Associate Commercial Marketing Manager

Activision

Santa Monica, CA 08-22-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Your Mission

The Associate Commercial Marketing Manager is a driving force in developing and implementing go-to-market plans with Call of Duty and Blizzard titles across both the digital and physical retail channels.

The ideal candidate is a clear, confident communicator with deep marketing experience across sales channels. This position is the bridge between our Digital Commerce, Sales and our Product/Brand/Consumer Marketing teams. The role also requires financial savvy to develop and manage the allocated trade spending budget by title by quarter and managing return on investment of trade spend.

RESPONSIBILITIES:
• Work with the cross functional teams to build title-specific commercial strategies, plans and budgets that encompass the lifecycle of a title--pre-sell, launch and momentum.
• Implement specific go-to-market plans across digital and physical sales partners that include, but are not limited to, paid dash media, retail & 1P advertising support, pricing promotions, consumer products tie-ins, promotional partner tie-ins, events, and more.
• Partner with cross-functional teams to plan & execute commercial dedicated paid media campaigns that include, development of strategy, brief, and creative.
• Collaborate with both internal and external creative agencies.
• Manage account-specific trade and digital creative plans for all title responsibilities.
• Ensure information in system is current and updated (Oracle).
• Assist Sales teams in developing sales presentations and tools.
• Manage overall account-specific trade marketing budget on a title basis which includes processing POs, submitting forecasts and balancing activity/budget spend each quarter.
• Align Sales teams with budget spends to ensure budgets are on track to deliver corporate revenue and operating income goals.
• Work with Trade Finance, Sales, and other Commercial Marketing team members to analyze promotional programs and build recommendations for future planning.
• Partner with product marketing to develop customer-ready materials for sales meetings and product evangelism.
• Work with internal and external teams to develop an account-specific playbook for all key title releases.
• Participate in weekly cross-functional title planning meetings with Product Management, Digital Marketing, PR, Events, Product Development and Consumer marketing to gain agreement on Commercial objectives and plans during all phases of a product's life cycle.
• Ensure vital internal approvals on artwork and other account marketing assets.

PLAYER PROFILE
• Bachelor's degree required in Marketing, Sales, Business; MBA or equivalent work experience preferred;
• 3+ years of Digital/Channel Marketing or Product Management or Sales experience; Digital/Brand Marketing experience at leading consumer packaged goods or entertainment software company helpful;
• Outstanding presentation skills across varying audience from internal teams, to Senior Leaders and Retail Customers;
• Interest in video games and interactive entertainment industry preferred;
• The ideal individual should be organized and meticulous, with solid Project Management abilities;
• Excellent interpersonal and relationship leadership skills;
• Excellent written and verbal communications skills;
• Strong proficiency in MS Excel and PowerPoint.

YOUR PLATFORM

We're headquartered in Santa Monica, California, housing multiple teams across many disciplines of Marketing, PR, Sales, Supply Chain and other corporate functions such as HR, IT, Legal, Facilities and Finance. Santa Monica is the nerve center of our company, where the best ideas combine with unrivalled rigor to create the biggest and best entertainment experiences in the world.
OUR WORLD

Activision Blizzard (NASDAQ: ATVI), headquartered in Santa Monica, California with locations across the globe, is one of the largest and most successful interactive entertainment companies in the world. Sitting at the intersection of media, technology, and entertainment, our employees are some of the most promising across engineering, entertainment, media, and technology. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™ and our combined entertainment network delights hundreds of millions of monthly active users across the globe.

A member of the S&P 500, Activision Blizzard is proud to be included as one of FORTUNE's ''100 Best Companies To Work For®,'' ''World's Best Employers,'' as well as ''Most Admired Companies.'' In 2019 we were honored to receive a perfect score on our entry to the Corporate Equality Index as a Best Workplace for LGBTQ professionals, and once again made Fast Company's World's Most Innovative Companies in Gaming.

The video game industry, and therefore our business, is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Jobcode: Reference SBJ-g4zv01-3-238-90-95-42 in your application.

Company Profile
Activision

Activision Blizzard, Inc. is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment.