Full Time Job

Publicity Director, Good Morning America

ABC News

New York, NY 10-29-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
The Publicity Director is responsible for all aspects of media relations for ''Good Morning America,'' ''GMA3,'' and ''This Week with George Stephanopoulos'' including day-to-day publicity efforts and the programs' long-term communications strategy. The position reports to the VP of Communications.

Responsibilities:
• Conceive and proactively pitch stories and secure placement in print, broadcast, and online media about the newscast its anchors, and correspondents.
• Generate television, print, wire, radio and online coverage of exclusive reports, investigations, and interviews.
• Write press releases and other promotional materials to publicize the broadcast's weekly ratings, upcoming broadcasts, and newsmaker interviews.
• Handle interview requests for anchors, correspondents, and the show's executives.
• Maintain a strong working rapport with talent
• Liaise with areas of ABC News to promote the broadcast, including affiliate relations, NewsOne and ABC stations, ABC News Radio, and ABC New Digital.
• Work closely with the show's social media team to create campaigns around large events, series and initiatives
• Develop and maintain relationships with key media contacts
• Keep senior management informed of publicity activities and challenges

Basic Qualifications:
• Minimum seven years' experience in public relations, corporate communications or related field
• Television and media industry experience
• Must be willing to work a flexible schedule including weekend days
• Strong writing and presentation skills
• Strong time management and organizational skills
• Strong understanding of social media integrations; experience running successful social media campaign preferred
• Strong team player
• Proficiency with Microsoft Office products

Preferred Qualifications:
• Talent relations experience preferred

Required Education
• Bachelor's degree or equivalent experience

Additional Information:

This is a NABET UNION position

About General Entertainment Content:

The General Entertainment Content group creates original entertainment and news content for the Company's streaming platforms and its cable and broadcast networks.

This position is with American Broadcasting Companies, Inc., which is part of a business segment we call General Entertainment Content.

Jobcode: Reference SBJ-gkw1p0-54-227-97-219-42 in your application.