Coordinator, Video Monetization Strategy

Job Description

THE DIVISION'S STORY
Here in Corporate Communications, we believe in the importance of personal touch, and we value every consumer and their experience with us equally. We are the wordsmiths, problem solvers and occasional fire wardens of our industry, charged with finding the right platform for the right story. Through our tenacity, charm and ability to work collaboratively, we play a defining role in influencing how our viewers, product consumers and employees perceive and interact with the A+E Networks brand.
Are you an entrepreneur at heart? Do you keep up with the latest emerging digital platforms? The Coordinator, Digital Video Monetization Strategy will be responsible for the distribution & revenue generation for video content on social/digital platforms across 3 brands – Lifetime, History and A&E. This position will report into the Manager, Digital Business Development & Short Form Monetization.

MORE ABOUT WHAT YOU'LL DO:

Coordinator, Digital Video Monetization Strategy:
• Schedule short-form content on digital platforms (Facebook, IG, YT, etc) to generate revenue
• Coordinate schedule and strategy with multiple teams
• Maintain content calendars (Airtable) and reporting documents
• Assist with copywriting and optimization for metadata (titles, descriptions, thumbnails, etc)
• Oversee community management strategy with content moderation agency
• Attend meetings to understand and participate in ongoing strategies and changing workflows
• Help track analytics to ensure revenue pacing
• Test new strategies across series and use analytics to help guide production team on content output

WHAT YOU'LL LEARN:

Your team will be given a revenue goal, access to data, hours and hours of content and editing resources. You'll help develop a content strategy for digital video on Facebook and prove that digital videos can make money.

YOUR STORY: [+BEHAVIORS] (what you need to have)
• 1-2 years' experience working with digital video strategies at the brand/publishing level
• Solid understanding of analytics with a successful track record of using data to make content decisions
• Solid understanding of entertainment content consumption on social and digital platforms
• Strong collaboration and communication skills
• Must be able to prioritize, handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross functional collaboration
• Excellent social media and digital literacy, particularly with Facebook and online video
• Deep knowledge of A+E brands and content
• Passion for pop culture and television

Jobcode: Reference SBJ-g6peo8-3-17-184-90-42 in your application.