Summer Intern - Subscription Growth Strategy

National Geographic

Washington, DC 01-30-2024
  • Paid
  • Internship
  • Entry (0-2 years) Experience
Job Description

Be a part of an innovative team and culture…

Join the Subscription Growth Strategy team at National Geographic for the opportunity to learn how we develop and promote the award-winning National Geographic magazine. Our team handles all aspects of the product growth strategies including product promotions, marketing, and campaign management – and you will have the chance influence and contribute to how we position and promote our digital subscription offering to a new audience.

If selected, this intern will report to the Senior Manager, Subscription Growth Strategy for National Geographic Premium.

A Day in the Life…
• Develop a digital subscription product value proposition – and key benefits that resonate - to acquire college/university students
• Research and present on industry trends and competitive landscape for digital content subscriptions among students
• Identify actionable insights leveraging market research, proprietary and 3rd party data to grow student engagement with Nat Geo digital subscription
• Collaborate with the Sr. Growth Strategy manager to develop student acquisition campaign concepts and offering

What we are looking for…

(Basic Qualifications)
• Strong communication skills
• Strong presentation skills
• Willing to ask questions
• Curious/Interest in core marketing concepts
• Ability to aggregate and synthesize information in a usable format.
• Manage simultaneous projects and prioritize task to meet deadlines.
• Skilled in utilizing Microsoft Suite, particularly in presentation development, including Power Point, Keynote, OR Google Docs.

(Preferred Qualifications)
• Background in Marketing
• General interest in technology and innovation

Required Education:

To be eligible for this internship you must be a junior, senior or a recent graduate (within 6 months of your graduation date) pursuing a Bachelor's Degree in Marketing, Data Analysis or related field

Additional Details:
• Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship
• Must be at least 18 years of age​ and possess unrestricted work authorization
• Must not have completed one year of continual employment on a Disney internship or program. ​
• Must be able to have a consistent, reliable work schedule throughout the session
• Must be able to work on-site in Washington, DC and provide your own housing and transportation for the duration of the internship
• Program Length: The approximate dates of this internship are May 2024 – August 2024. Candidate must be available to work 40 hours/week in Eastern Standard time for the duration of the internship

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-g6wv3j-100-26-196-222-42 in your application.