Intern - CRM Campaign Operations

Job Description

As a CRM Campaign Operations Intern, you will join the team responsible for delivering premium communications to HBO Max subscribers across 70+ countries. You will look ''behind the curtain'' to see how global campaigns-for world-class content like Game of Thrones, The Last of Us, and Harry Potter-move from initial idea to reality. By leveraging state-of-the-art CRM technologies, you will help our fans discover their next favorite story while learning how to drive loyalty and engagement through immersive Email, Push, In-App, and WhatsApp communications. Join us in a department that prides itself on delivering delicately crafted campaigns that consistently exceed industry benchmarks and invite our customers on a journey they truly enjoy.

The Daily

In this role, you will move beyond the theory of marketing and dive into the operational excellence required to manage a global streaming service. Your day-to-day will involve:
• Campaign Architecture: Learn to build and deploy sophisticated communications across Email, Push, and In-App, WhatsApp channels using Braze, ensuring millions of subscribers receive the right message at the right time.
• Global Localization: Coordinate the deployment of assets across 70+ countries, mastering how a global brand delivers premium content in a customer's preferred local language.
• Audience Segmentation: Gain hands-on experience in lifecycle marketing by segmenting fans based on their interests-ensuring a Harry Potter fan gets the magical updates they crave.
• Quality Assurance & Hypercare: Take accountability for the final ''look and feel'' of communications through rigorous QA processes, ensuring every link, image, and line of code is pixel-perfect before it hits a subscriber's device.
• Retention Strategy: Gain visibility into how global retention strategies function, understanding the data-driven decisions that keep subscribers engaged with the HBO Max platform.
• Cross-Functional Collaboration: Utilize industry-standard tools like Monday.com, Slack, GitHub and Figma to navigate the workflow between creative, strategy, and technical teams.

Your Semester Milestone: By the end of this internship, you won't just have ''assisted'' a team; you will have helped deliver global campaigns for world-renowned titles like The Last of Us and House of the Dragon, reaching a fan base of millions.

The Essentials
• Familiarity with Microsoft Office (Excel, PowerPoint).
• Strong attention to detail (for the QA/Hypercare aspect)
• Eagerness to learn CRM and campaign communication technology
• Fluency in English

The Nice to Haves
• Basic understanding of HTML/CSS (Visual Studio Code).
• Experience with Figma or design collaboration tools.
• Previous experience with project management software (Monday.com).

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-eojov5-216-73-216-15-42 in your application.