Landing Page Optimization Manager, Returnship

Job Description

Landing Page Optimization Manager, Returnship (Path Forward Program)

The Path Forward Return to Work program at Disney Streaming is a 16-week paid returnship (internship) for experienced professionals returning to the workforce after taking time off for caregiving. The program is open to individuals who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for a child or other dependent. If you meet these criteria, we welcome you to apply.

At Disney Streaming we are excited to be part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with others transitioning back to the workforce. It also offers support through Path Forward, a nonprofit organization on a mission to empower people who've been focused on caregiving transition back to the paid workforce.

The Growth Marketing team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Disney Streaming Services is seeking a Digital Marketing Manager to oversee production and optimization of marketing landing page experiences for Disney+ and Star+ globally. The ideal candidate for this role will have experience producing content for a large complex organization with a broad set of stakeholders, and strong organizational, prioritization, and communication skills. You will be a key contributor to the rapid, global scaling and optimization of the Disney+ and Star+ sign up funnels.

What You'll Do
• Manage test implementation and rollout of strategic initiatives such as the ad-supported subscription tier and the Disney Bundle
• Track, monitor, and optimize conversion performance against key KPIs globally
• Design and implement a global framework for optimized landing page layouts and workflows based on feedback from partner and stakeholder teams
• Work with Disney+ and Star+ Product teams to develop new features for landing pages
• Streamline the incorporation of regional priorities into the global editorial calendar, A/B testing roadmap, and landing page features backlog
• Coordinate with regional and local teams to support their requirements and marketing landing page content is optimized for local markets
• Optimize and manage the landing page QA process to ensure seamless editorial updates and new market and feature rollouts
• Contribute to the sign up funnel experimentation roadmap for Disney+ and Star+
• Contribute requirements for enhancements to the landing page visitor experience, marketing landing page content management system, and DSS experimentation platform
• Build and maintain strong working relationships with peers on the Paid Media, Product Marketing, Marketing Analytics, Brand Marketing, Product, QA, Engineering, and Creative teams

Who You Are
• You have an ability to thrive under pressure in a fast-paced work environment
• You are proficient in agile methodologies and working knowledge of Jira/Confluence
• You have attention to detail, with an ability to identify risks and issues and quickly implement solutions
• You have strong communication and presentation skills
• You are self-motivated, with a drive to exceed expectations

What To Bring
• Minimum 3 years in acquisition and performance marketing
• BA/BS degree or equivalent practical experience
• Experience with CMS platforms for landing page management
• Experience with planning and executing A/B tests
• Experience with enterprise-scale experimentation, optimization and personalization platforms
• Experience supporting globally distributed stakeholders

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category: 'Marketing-and-Digital-Media',

location: 'New York, New York, United States',

req: '10000777',

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About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rn3bxo-3-142-53-68-42 in your application.