You'll drive always-on paid media efforts that maximize D2C revenue across frontline stores....How you'll CREATE:
• Own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels.
• Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts.
• Support and partner closely with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance.
• Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention.
• Able to think critically and understand trends/customized audience targeting tactics....No cookie-cutter strategy
• Build and maintain executive-level revenue reports, highlighting paid media's contribution to overall eCommerce performance.
• Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.
• Lead testing roadmaps for audience targeting, creative assets, and bidding strategies.
• Research trends, innovations, and changes that affect media buying, while always staying in ''beta mode'' to constantly evolve and test new tactics (aka ''R&D'')
• Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark....Bring your VIBE:
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail.
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo, etc.
• Data-driven with strong analytical skills to interpret findings, analyze trends, and recognize anomalies for insights and action
• Comfortable navigating both high-level strategy and hands-on campaign details.
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