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• Lead creative direction for digital assets including short form content, thumbnails, trailers, and promotional clips.
• Manage YouTube content strategy, scheduling, optimisation, and metadata best practices to grow channel performance and monetisation....Stakeholder & Cross Functional Collaboration
• Work closely with A&R, Commercial, Digital, Creative, and Regional teams to ensure integrated planning and alignment.
• Build strong partnerships with DSPs, media partners, influencers, and agencies.
• Present insights, campaign results, and recommendations to senior leadership....you are:
• 7+ years of experience in digital marketing, streaming, music marketing, or entertainment.
• Strong knowledge of Spotify, Apple Music, YouTube, TikTok, and social media ecosystems.
• Proven experience in driving streaming growth and managing digital advertising budgets.
• Strong analytical capability with experience using analytics tools (Spotify for Artists, YouTube Analytics, Chartmetric, etc.).
• Experience managing agencies, DSP stakeholders, and cross-functional teams.
• Creative mindset with ability to craft impactful digital narratives and campaigns.
• Canton‑pop or Hong Kong market experience is a strong advantage.
• A team player, happy working independently but also to collaborate with colleagues in a matrixed organization.
• Well-versed in MS Word, Excel, and PowerPoint.
• Proficient in English (written and spoken).
• Excellent organizational skills with attention to detail and sharp time/project management skills.
• Experience acting as a central coordin...What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• We invest in your professional growth & development
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive.