Digital Sales Manager

Job Description

WLWT, the Hearst owned station in Cincinnati, seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.

Job Responsibilities
• Prepare and implement individual advertiser account strategy including revenue goals.

• Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.

• In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.

• Consistently evaluate seller performance and provide feedback.

• Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.

• Respond to RFP requests; meet client deadlines.

• Meet extensively with clients to develop/strengthen business relationships; drive client retention.

• Develop/strengthen business relationships with key station vendors.

• Support local sellers in sales presentations to multiple points of contact with client/agency personnel.

• Develop and generate non-traditional revenue and new sales initiatives.

• Manage various expense budgets related to digital initiatives.

• Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.

• Provide training to Local and National sellers.

• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.

• Maintain current and accurate revenue forecasts by account.

• Review and approve new insertion orders.

• Prepare and present various reports.

• Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.

• Maintain current knowledge of HTV advertising regulations.

• Communicate regularly with the General Sales Manager on all aspects of digital business.

• Be agile in responding to dynamic business conditions and station business needs.

Experience
Requirements
• Have a complete understanding of current digital marketing strategies including synergist values with other media.

• Understanding of pricing and inventory management principles.

• Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.

• Ability to prospect, meet with, and close business with new station clients.

• Possess the skills to manage and supervise others.

• Related

military experience will be considered

Qualifications Requirements:
• Strong formal and interpersonal communication skills.

• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.

• Valid driver's license and reliable automobile are required.

Education:
• College degree preferred.
• Military

training and experience will be considered.

Jobcode: Reference SBJ-rn39mg-3-14-15-94-42 in your application.