Full Time Job

Senior Analyst, Content Analytics & Measurement

Peacock

New York, NY 05-29-2020
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Responsibilities
The Senior Analyst will be the analytics partner for the Product team(s), driving improvements in understanding customer and content engagement, while recommending solutions through data insights and experimentation. They will also partner with other data and decision science teams to share best practices and improve capabilities around data modeling, testing, personalization and visualization. They will build out a best-in-case product analytics team with a diverse set of skills to help meet business and product goals.

Responsibilities include, but are not limited to:
• Help to drive best practices for Pathing, Conversion, Implementation and Measurement • Product Performance, Insights & Forecasts
• Proactively perform data exploration on user behavior, segmentation/cohort analysis, conversion funnel and analysis
• Prepare dashboards for visualization and high-level KPI tracking for senior executives
• Analyze product and user data to help with personalization and targeting efforts to create the best product experience for customers
• Manage the supply chain of measurement (Requests, Scoping, Requirements & QC)

Qualifications/Requirements
• 2+ years of applied experience in a media entertainment/technical role with a strong focus on analytics, product, project management, & user behavior
• BA/BS in technical or quantitative disciple or significant relevant work experience. Master's degree preferred.
• Experience analyzing data in digital analytics platforms (e.g. Adobe Analytics, Google Analytics, Mixpanel, etc.)
• Coding skills for analytics and data analysis (Python, R, SQL, etc.) Understand how to perform analysis with large datasets, i.e. Amazon AWS, Snowflake, or Google Big Query
• Familiarity building statistical models and running experiment

Desired Characteristics:
• A great storyteller and communicator, and can build relationships with a diverse set of stakeholders
• Ability to collaborate and work in partnership with different parts of the organization
• Combination of technical skill sets and business savvy to interface with all levels of the organization
• A passion for TV and movies and defining the future of entertainment

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Location
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