Media Sales Account Executive
WPBF
Palm Beach Gardens, FL
WPBF 25, Hearst
Television's Affiliate in West Palm Beach, FL is seeking a proven Digital Sales Manager to
provide energized leadership for our digital sales initiatives. The ideal
candidate possesses a passion for new media and enjoys staying up-to-date with
its evolution, understands digital marketing strategy and thrives in a
customer-focused team environment. Required strengths include: the
ability to strategically plan, communicate effectively, build and maintain
internal and external customer relationships and training.
Job Responsibilities
• Prepare
and implement individual advertiser account strategy including revenue
goals.
• Regularly
meet with local sales team, including group and individual meetings, to
ensure their professional development and success with stated goals.
• In
partnership with the Local Sales Manager, lead weekly sales meeting;
prepare and lead quarterly/annual sales planning meeting.
• Consistently
evaluate seller performance and provide feedback.
• Act
as primary negotiator for the station on all digital business; review key
sales proposals in advance to ensure client goals are achieved in a manner
consistent with station sales guidelines.
• Respond
to RFP requests; meet client deadlines.
• Meet
extensively with clients to develop/strengthen business relationships;
drive client retention.
• Develop/strengthen
business relationships with key station vendors.
• Support
local sellers in sales presentations to multiple points of contact with
client/agency personnel.
• Develop
and generate non-traditional revenue and new sales initiatives.
• Manage
various expense budgets related to digital initiatives.
• Work
in partnership with the Local Sales Manager and National Sales Manager to
achieve stated and strategic goals.
• Provide
training to Local and National sellers.
• Ensure
that all necessary sales presentations are comprehensive and available in
advance of the selling window.
• Maintain
current and accurate revenue forecasts by account.
• Review
and approve new insertion orders.
• Prepare
and present various reports.
• Follow
and meet all HTV Digital Sales Managers standard operating procedures as
outlined.
• Maintain
current knowledge of HTV advertising regulations.
• Communicate
regularly with the General Sales Manager on all aspects of digital
business.
• Be
agile in responding to dynamic business conditions and station business
needs.
Experience Requirements
• Have
a complete understanding of current digital marketing strategies including
synergist values with other media.
• Understanding
of pricing and inventory management principles.
• Ability
to dissect an advertising RFP; identify key revenue opportunities, and
prepare comprehensive and winning response.
• Ability
to prospect, meet with, and close business with new station clients.
• Possess
the skills to manage and supervise others.
• Related
military experience will be considered
Qualifications
Requirements:
• Strong
formal and interpersonal communication skills.
• Proficiency
with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and
One Domain/WO Media Office a plus.
Education:
• College degree
preferred.
• Military
training and experience will be considered.
Jobcode: Reference SBJ-r0p38g-3-142-135-86-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.