Full Time Job

Senior Manager, Paid Social Media


New York, NY 07-31-2020
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

The Customer Acquisition team is tasked with driving new subscriber growth for Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

• Manage team of managers & analysts to develop and implement paid social strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply paid social strategy and manage within social channels (i.e. Facebook, Instagram, Twitter, etc.)
• Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
• Help develop team members, mentor and educate on the latest social advancements
• Optimize budget across platforms and tactics to deliver positive return on marketing spend
• Track, monitor, and optimize performance against key KPIs
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Support ongoing creative and landing page experimentation and testing
• Recommend new paid social and potential influencer strategies
• Develop and implement QA process
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:
• 4-7 years paid social advertising experience
• Deep knowledge of & mastery of social platforms (Facebook Blueprint, Twitter Flight School, etc.)
• Experience with 3rd party campaign management platforms (i.e. 4C, Nanigan's, etc.)
• Must have experience with direct response campaigns
• Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Company Profile
Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.