Promotions Assistant
Audacy
Baltimore, MD
Come be the difference at WBAL-TV…the first television station purchased by William
Randolph Hearst! Located a short distance from the majestic Inner Harbor
of Baltimore, WBAL-TV is one of America's Leading Television Stations.
Baltimore is a city rich in history…from the birthplace of the Star Spangled
Banner to the home of the Baltimore Orioles and Baltimore Ravens, there is
something for everyone in our town. Come join us and be the bigger
picture!!
WBAL-TV is seeking a
highly motivated Assistant Creative Services Director. The qualified
candidate is both creative and strategic-able to execute messaging that breaks
apart from the pack while moving the station's brand forward. We're
looking for someone with the experience to help lead a team of talented
writer/producers. The Assistant Creative Services Director will be responsible
for on-air, off-air, and digital promotion. Candidate will work closely
with CSD in developing brand and marketing strategies for the station and
multiple digital channels and internet properties including web and mobile
apps. This is an opportunity to work for Hearst Television Inc., one of the
nation's leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to
grow as a marketing executive by gaining experience in a fast-paced and
competitive environment, apply today.
Job
Responsibilities:
• Work closely with Creative Service Director
implementing strategic based promotions.
• Responsible for the execution of station promotion
for on-air and digital.
• Supervise creative team in brand, image and daily
topical promotion.
• Produce on and off-air promotions
• Special projects coordination &
fulfillment.
• Produce effective news &
programming promotion.
• Produce & post targeted social
media marketing.
• Manage inventory for daily on-air logs
as directed and as needed.
• Attend outside community functions
or meetings.
• Identify and implement strategies
for increasing station brand awareness and resonance.
• Execute on-point television and
digital promotion.
Experience
Requirements:
• A minimum of 5 years in station
marketing/promotion/brand management.
• Executing brand message across all
media platforms.
• Military training and experience
will be considered
Qualifications
Requirements:
• Must have a
winning attitude and a commitment to excellence and quality promotion
• Must have proven skills of collaborating with
News staff and station personnel.
• Must be highly creative, a compelling writer and
be able to use research to meet station goals of growing an audience.
• Non-linear editing required; efficient in Adobe
Creative Suite or similar application
• Creative writing and conceptualization; able to
craft compelling messages based on station research.
• Excellent verbal communication & strong
writing skills
• Detailed oriented & organized
• Excellent communication & interpersonal
skills
• Graphic Skills preferred
• Valid driver's license (hire is contingent on
good driving record)
Education:
• College degree or military training
in broadcast journalism, broadcast news, or related field
NA
Jobcode: Reference SBJ-gw14kr-3-143-168-172-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.