Full Time Job

Local Sales Manager

Nexstar

Philadelphia, PA 07-28-2020
 
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

RESPONSIBILITIES:

Accountable for meeting targeted financial budget and market share goals.

Monitors performance of Local Account Executives through on-going evaluation of various areas including billing growth, share increase, client service and success at selling specials, Multi-cast channels and Digital assets like Weather.com and our best in class OTT.

Prepare and present sales presentations along side Account Executives.

Package available inventory and determine rates utilizing Director of Sales direction and tools available to the position while factoring in current and future market conditions and the competitive environment.

Develop and maintain direct relationships with agencies and clients.

Lead staff in the development of new business with a focus on new direct business.

Assist upper management in recreating and predicting the market for pricing and budget decisions.

Recruitment of Local Sales people when needed and provide coaching, counseling and discipline as required.

Supervise Local Sales Associates.

REQUIREMENTS / QUALIFICATIONS:

Undergraduate degree in Marketing or equivalent related experience. A minimum of five years experience in television advertising sales in a major market. Previous management experience preferred. Prior experience in developing and cultivating new direct business is essential.

Requires analytical and technical skills to analyze markets and to creatively package, price and sell all available inventory. Requires knowledge of sales, research and agency operations to train, motivate, direct and evaluate the performance of subordinates and representative firm staff.

A mastery of Excel, PowerPoint and various industry specific programs is a must. Prior experience with Wide Orbit and Matrix a plus.

Effective oral and written communication skills to effectively communicate, negotiate and influence internal and external clients.

REVENUE / STAFF RESPOSIBILITIES:

Decisions on the maximization of station revenue through Local business activity will have a major impact on station revenue and the overall operation of the station.

Works daily with WPHL Sales staff, Traffic department, Creative Services department and News department.

Directly supervise Local Account Executives and Local Sales Associates daily.

Location
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Company Profile
Nexstar
Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.