Senior Marketing Data Analyst

Job Description

Responsibilities

The senior marketing data analyst is responsible for :

Analytics
• Help set digital strategy objectives & KPIs.
• Monitor social & long-form content (FEP) metrics daily to ensure plans pace to meet KPIs.
• Deliver recommendations for optimization to creative/targeting to help reach KPIs.
• Measure overall performance of Paid & Organic social executions as well as FEP.
• Provide analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis.
• Ensure all campaigns are tagged and functioning correctly.
• Assess performance of email and mobile marketing strategies based on reporting provided and make recommendations for optimization.
• Conduct competitive analyses and campaign post-mortems to determine trends and establish actionable insights for future campaigns.
• Assist with audience analysis within DMP to help develop segmentation to better define core and growth targets.
• Work with Data & Analytics to develop digital marketing reports within broader organization visualization dashboard.

General
• Collaborate with Data & Analytics team on potential modeling/attribution needs to understand campaign/channel effectiveness.
• Collaborate with Digital Marketing team to understand campaign details and reporting needs and meet with them on a weekly basis to discuss asset performance and recommendations for improved performance.
• Help establish a data driven culture within the marketing team and broader organization.
• Works under the direct supervision of VP, Digital Marketing and is responsible for completing any other tasks as assigned by supervisor.

Qualifications/Requirements
• Must be fully fluent in English (both written and verbal); knowledge of Spanish is a plus.
• BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus.
• 3+ years' experience in data analytics required. Entertainment industry is a plus.
• Experience with Marketing Databases, CRMs, or a general understanding of relational databases required.
• Knowledge of statistical modeling a plus.
• Must be willing to work in the greater Miami, Florida area
• Must be 18 years or older
• Must have a valid driver's license
• Must have unrestricted work authorization to work in the United States
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

Desired Characteristics
• A strategic and innovative thinker who is agile and possesses leadership capability.
• Someone that sees the glass half full and is excited to take on new challenges, initiatives, and projects.
• Intellectually curious and has appetite for A/B testing.
• Flexible in a changing work environment.
• Works well under pressure.
• Executes aggressive deadlines under changing business dynamics.
• Possesses strong attention to detail.
• Strong decision making and problem-solving skills.
• Strong computer skills including word processing, spreadsheet, database programs, and report writing.
• Advanced Excel skills are required.
• Familiarity with Google Analytics, Facebook Analytics, Tableau, Domo and/or other visualization tools are required.

Jobcode: Reference SBJ-g4q41d-3-144-253-161-42 in your application.