Marketing Associate

Job Description

KTUL is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. Additionally, this position will provide information and analyses to the Sales team regarding programming, ad-sales, and marketing. The ideal candidate will be detail oriented and a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.

Responsibilities include:
• Compile ratings reports and create and maintain ratings tracks for the station
• Analyze original and acquired programming
• Generate decks and marketing materials for sales
• Aid in analysis and storytelling using qualitative and quantitative data
• Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
• Provide world-class administrative support to the MCs and Management and customer service to existing and new clients
• Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process
• Drive research efforts to support MCs in selling integrated solutions to new and existing clients
• Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity
• Process customer account orders and billing information with diligent attention to detail
• Manage preempts and develop make good plans to accurately represent client's delivery requirements
• Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking
• Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable
• Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy
• Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
• Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:
• Strong analytic skills, with ability to interpret the research in a creative, strategic manner
• Be enthusiastic about creating great, insightful and impactful research
• Passion and enthusiasm for playing a supporting role, and contributing to team success
• Ability to communicate effectively with peers, supervisors, and colleagues
• Effectively negotiate and influence with, or without authority
• High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
• Strong evidence of listening skills, verbal communication, and professional writing style
• Engaged as a continuous learner with evidence of striving to be a high performer in role
• Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
• Technologically savvy with ability to use multiple internet and software platforms to perform duties
• Understanding of digital reporting and analytic metrics
• Marketing or advertising experience a plus
• Advanced skill in Microsoft Excel, Project PowerPoint, Word, and Outlook
• Excellent communication skills (both written and oral)
• Detail oriented with great organizational skills

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug-Free Workplace!

Jobcode: Reference SBJ-g36yzn-3-135-185-194-42 in your application.