Account Executive
WBAL-TV
Baltimore, MD
Come be the difference at WBAL-TV…the first television station purchased by William
Randolph Hearst! Located a short distance from the majestic Inner Harbor
of Baltimore, WBAL-TV is one of America's Leading Television Stations.
Baltimore is a city rich in history…from the birthplace of the Star Spangled
Banner to the home of the Baltimore Orioles and Baltimore Ravens, there is
something for everyone in our town. Come join us and be the bigger
picture!!
The Account Executive is responsible for selling advertising to
local businesses and ad agencies and negotiating ratings and rates with ad
agencies. This position will also bring in new businesses to advertise on the
TV and web. The ideal candidate is coachable, thrives in a goal-oriented team
environment and has strong interpersonal skills. If you are motivated by an
excellent product, great compensation, and working with a talented team of
professionals, look no further. We will provide the tools for
powerful multi-platform marketing solutions that will create partnerships to
retain and grow our existing and new client base – you provide sales ability,
positive attitude, client focus, and desire to WIN! If you want to
work for the best, we want to hear from you today!
Job Responsibilities:
• Generate revenue across all
available platforms
• Prospect,
contact and present to new businesses to generate new advertising revenue
• Manage
inventory and protect station rate structure.
• Develop
new revenue through local business development
• Form
strategic business and market partnerships
• Manage
an active account and client list
• Regularly
meet with local and digital sales managers to ensure progression and
success with stated goals.
• Act
as negotiator for assigned accounts; ensure sales proposals are consistent
with station strategies.
• Create
and deliver sales presentations to multiple points of contact with
client/agency personnel.
Experience Requirements:
• Must
have a proven track record in web/mobile sales and in the cultivation and
development of new business/ non-traditional business.
• Experience
in TV/Radio sales
• Solid
negotiation skills
• Experience
in a consultative customer focused business atmosphere
• Military
training and experience will be considered in lieu of TV/Radio sales
experience
Qualifications Requirements:
• Ability
to multi-task within a fast-paced environment
• Accountability
within a goal-structured organization
• Needs a positive,
results-oriented attitude and must be a team player
• Proven track record of
successfully selling to business owners and CEO's (military experience
will be considered)
• Must
be able to use qualitative research effectively to further sales effort
• Strong
formal and interpersonal communication skills.
• Proficiency
with Microsoft Office products. Proficiency with Wide Orbit, Kantar and
One Domain/WO Media Office a plus.
Education:
• Bachelor's
Degree Preferred
Jobcode: Reference SBJ-g36oo9-3-15-197-123-42 in your application.
Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households.