San Mateo, CA US
Senior Media Planner – Store & Services
San Mateo, CA
The Senior Media Planner will be responsible for planning, buying, and managing the execution of media campaigns globally across the Sony PlayStation portfolio of products with a priority on PlayStation®Store, PlayStation®Plus and PlayStation™Now. You will be focusing on driving revenue and customer acquisition to support these lines of business. You will need to be adept at digital media strategy: the skills to connect digital direct, programmatic, search & social media plans to larger Sony Media objectives.
In this role you will contribute to our global marketing team that turns media strategies into concrete tactical media plans that deliver brand metrics and profitable direct-response media campaigns.
You will partner with our global Media Strategy, Marketing Technology, media agency and in-house Performance activation teams to buy media in alignment with established media strategies that deliver on marketing objectives.
As this is a new and growing team, you will also have an excellent opportunity to improve, innovate and/or pioneer new insights over multiple areas or functions related to media! The responsibilities listed are not all inclusive and additional duties may be assigned.
What you'll be doing:
Manage and execute digital marketing campaigns for PS Store, PS Plus and PS Now on a global scale.
• Develop innovative integrated campaigns designed to drive new customer acquisition, revenue and brand awareness.
• Works closely with our Media team including Strategy, Technology and Performance, to ensure that media plans fully embody media strategies, and that across fixed and fluid media channels audiences and objectives are planned holistically.
• Ensure media channels including digital, television, search and social are in-market on time, ladder up to the media strategy and reach our target audience.
• Direct third party agency teams. Main point of contact for agencies' questions.
• Domain expertise on digital media including programmatic, digital direct, social and search.
• Exposure to DMP to use first party data across media channels.
• Lead the measurement and analysis of online marketing campaign performance in collaboration with in-house performance and media agency teams to ensure campaign optimization is happening in an ongoing basis, and aligned with campaign metrics.
• Collaborate with cross functional teams to provide media recommendations, monitor performance, optimize media budgets and accomplish campaign objectives.
• Adapt campaigns in real-time based on performance information.
• Pay close attention to detail to identify changes in performance and pivot quickly.
• Stay abreast of the latest digital marketing trends and test new strategies that may improve campaign performance.
• Specialist on media landscape, platforms, and emerging opportunities, provides ongoing media education of the marketing organization.
• Deliver media plans on time, on budget, against agreed upon critical metrics.
• Build a culture of accountability around campaign performance and optimization.
• Assists senior management in understanding media performance and issues.
Key Performance Indicators:
• Develop media plans aligned with agreed upon strategy that will achieve on objectives.
• Ability to keep a broad base of partners aligned during campaign planning and execution, evaluate success of the media campaign, and pro-actively suggest optimizations.
• Design and build innovative campaigns in partnership with all key constituencies.
• Ensure planning achievements are accomplished on time by motivating teams across multiple functions to provide input and adhere to process deliverables deadlines.
What we're looking for:
• 8-10 years digital marketing experience
• Successful track record of working at or managing paid media agencies
• Knowledgeable in eCommerce and subscription services marketing techniques
• Hands-on executional experience with planning and leading large-scale advertising campaigns
• In-depth knowledge of media planning fundamentals e.g. reach, frequency, formats, etc.
• Proven track record handling high campaign volume, large budgets, complex strategies, and driving quantifiable results
• Ability to project lead a diverse group of local and global partners
• Strong understanding of digital marketing reporting metrics
• Excellent quantitative and analytical skills. Exceptional with Excel. Ability to gather, report on and interpret data to advise optimization and future decisions.
• Experience with web analytic tools (Adobe); skilled in DMP management
• Advanced presentation and PowerPoint skills; ability to present to upper-management clearly and concisely
• Proficient at managing processes of an internal team, including: running meetings, collaboration, and follow up on detailed action items
• Adapt quickly to change
Candidate Preferred Qualities:
• Bachelor's degree, MBA and/or equivalent experience preferred
• Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team
• Ability to balance multiple priorities and maintain strong attention to detail
• Articulate complex technology-related issues and educating ranges of audiences
• Strong interpersonal skills and ability to work with cross-function teams positively
• Excellent communication and presentation skills both verbal and written
• Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect meaningful change!
• Strong interest in video games and entertainment
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