Consumer Insights Manager

Job Description

We are seeking an experienced, data-driven Manager of Consumer Insights. Working on the Disney+ product marketing team within Disney Streaming Services, this individual will be responsible for managing the marketing insight channels that help us to understand product adoption and brand development. The ideal candidate has experience in brand tracking, product analytics, and (ideally) has worked on an e-commerce or direct-to-consumer service business. It's important that you're comfortable using consumer data to help drive key business decisions.

Responsibilities:
• Work with product marketing team to identify customer segment and product priorities in order to lead consumer insights tracking efforts
• Partner with data analytics team to ensure that research and behavioral data are collected and use that data to help guide business decisions
• Use mix of secondary data sources, to help build a pool of customer data and insights around the marketplace.
• Oversee brand health tracking, NPS, social listening to understand brand position within the competitive landscape. Recommend and select research vendors that further meet the needs of the team.
• Develop a roadmap for reporting out to broader Disney+ teams, in close collaboration with Product teams. Ensure that insights and research and servicing all areas of the organization
• Take on ad-hoc quantitative studies that are necessary to guide new understanding or prioritize business tasks. Translate research into actionable insights, packaging research findings and recommendations for all stakeholders
• Collaborate with other internal consumer insights teams to identify opportunities for synergy, shared resource, and pooling insights to tell a larger story

Basic Qualifications:
• 5+ years consumer insight experience, either within an entertainment company or at an agency servicing entertainment partners
• Well versed in various marketing research methodologies, with particular passion for quant, and ability to make strategic recommendations based on the business needs
• Excellent reporting skills: ability to distill raw data into actionable insights, and create clear, concise and actionable reports
• Highly cross-functional: experience servicing multiple teams, and adapting insights for each audience
• Self-starting initiative, and comfort navigating white space
• A can-do, positive attitude and a strong desire to get things done

Jobcode: Reference SBJ-d90e4d-18-119-130-218-42 in your application.