The Ads Research and Insights (ARI) team generates a deep understanding of our customers (brands and agencies who advertise with Google) and their consumers. The team conducts primary research to uncover insights to show that Google understands consumers and advertisers and is a key partner for business growth.
In this role, you will focus on YouTube ads, which will include: executing strategic ad-hoc customer (advertisers/agencies) research programs and constructing insights stories using various data sources. You will also support the distribution of insights to our stakeholders in Ads Marketing, which may include presentations, contributing to newsletters, and supporting articles.
You will define research and insights studies for the YouTube Ads business, and lead research to understand customer needs and lead insights and research initiatives that empower the global marketing team, inform our Go-to-Market (GTM) strategy and campaigns. You will build and execute an insights and thought leadership roadmap to align and empower the business.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Jobcode: Reference SBJ-rvk1o0-3-80-3-192-42 in your application.