Product Marketing Manager, Originals

Job Description

YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.

YouTube is continuing to expand into original content with fan-favorite series and live streams featuring the biggest creators and critically acclaimed shows as well as a new slate of learning and social impact content designed to pique curiosity and inspire change with storytelling.

In this role you'll drive product marketing strategy for the entire portfolio of YouTube Originals content slate, setting the goals and objectives and tracking our progress against them. You will lead with consumer research and insights to help inform content decisions, identify new opportunities, and define positioning and value proposition. You love data and have an insights-led mindset to track and analyze performance metrics against the business goals. Through close collaboration, you'll be the conduit between the content development teams, the consumer go-to-market teams, and the product team to enable the best content to reach the right audience.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun - and we do it all together.

Jobcode: Reference SBJ-gx7231-18-225-209-95-42 in your application.