Content Partner Marketing Manager, TV
San Bruno, CA
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
In this role, you'll drive product marketing strategy for core YouTube experiences across all devices and platforms. You will lead with consumer insights and drive competitive analysis, positioning, objectives and metrics, and overall marketing approach. You'll use data and experiments with an insights-led mindset to identify new opportunities. Through close collaboration with the product team coupled with strategic marketing, you will deepen consumer engagement with the YouTube experience and launch new experiences.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.