Product Marketing Manager, Ads Marketing

Job Description

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager on YouTube Ads Marketing team, you will define and grow the YouTube Ads opportunity for emerging audiences and products, and drive product adoption and business. You will build the plan, propose it to your leadership and stakeholders, prioritize and incorporate feedback accordingly, and then move toward execution, balancing results, challenges, and time-to-market. You'll deliver impact and consider performance results in your plans and adjustments.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $129,000-$194,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Resonsibilities:
• Own product marketing strategy, messaging and supporting content for YouTube Ads emerging products (especially for social buyers), laddering up to the broader Business-to-Business marketing plan, and in partnership with Business-to-Consumer marketing.
• Know the user (advertiser), and seek actionable insights to inform product and marketing strategy, and represent the user to cross-functional teams.
• Maintain focus on impact, business, and results looking for ways to increase and optimize performance of campaigns.
• Deliver regular updates to leadership complete with wins, challenges, and asks.
• Collaborate with cross-functional and international teams for launches and ongoing growth. Partner regularly with Product, Sales, PR, and other cross-functional partners.

Qualifications:

Minimum qualifications:
• Bachelor's degree or equivalent practical experience
• 2 years of experience working in core product marketing
• Experience partnering cross-functionally with Product, Sales, Go-To-Marketing, PR, and local marketing teams

Preferred qualifications:
• 6 years of experience working with video-centric advertising platforms and creator/influencer space
• 2 years of experience working in the Business-to-Business space (Small and Medium Business or Enterprise/Large Customer)
• Ability to manage multiple initiatives and work in a fast-paced, high-growth, and results-oriented environments, with demonstrated results and leadership potential
• Ability to consider inclusion, equity, and diversity throughout creative and execution processes
• Solicits feedback and takes steps to invest in development and the development of those around them

Jobcode: Reference SBJ-gk8qm0-216-73-216-12-42 in your application.