Communication Insights & Optimization Lead
San Bruno, CA
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
Bringing and celebrating a global community of fans, consumers, and creators is what we live for at YouTube. As the Head of Media, you will be responsible for shaping how we connect and communicate with our communities. You'll develop media strategies and campaigns that deliver breakthrough and memorable user experiences that ultimately increase brand love and loyalty.
In this role, you will create holistic media strategies that deliver on your marketing and business goals. You'll have the operational savvy to know how to set up your team, agencies, and the infrastructure to execute flawlessly.
You'll be working across multiple products and programs that serve our consumer, creator, and influencer audiences, and will work closely with other communication channels' leads such as social, in-product, and PR. You will advise the team when you don't believe media is the best way to achieve their goals.
You'll have a knack of spotting patterns and trends before others do and will always have your eyes on consumers, their evolving interests, and their media habits. Your team will be ahead of the curve when it comes to adopting and adapting to the latest changes in industry practice.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Jobcode: Reference SBJ-r71qx8-3-227-0-150-42 in your application.