Go-To-Market Product Strategy Lead, Action Measurement
New York, NY
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the YouTube Ads Marketing team, we aim to reach and engage advertisers and agencies around the world and show them the value of YouTube as a media platform and how we create results for their brands.
As the Global Scaled Programs Marketing Manager, you will oversee key global programs that bring to life the effectiveness of YouTube for brands. This role is responsible for the strategy, execution and localization of key programs that are present globally. With insights from the industry, you'll define the go-to-market plan for these programs, oversee the programs in the US, and be responsible for the complete program experience and execution, working cross-functionally to ensure success of the programs.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.