Job Description
As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.
As the YouTube Campaign Impact Manager, you'll play a pivotal role in YouTube Marketing through analysis of primary, secondary and behavioral research data to provide clear analysis of their marketing campaign's performance. You'll inform marketing, media and creative strategies based on learnings.
You'll be responsible for extracting actionable insights from both behavioral and attitudinal data that will shape the narrative of how YouTube marketing and communications resonate with YouTube's core goal audiences, as well as inform and validate strategic direction.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Jobcode: Reference SBJ-gpmjw9-18-117-182-179-42 in your application.