Full Time Job

Marketing Consultant/ Digital Marketing Strategist


Knoxville, TN 01-26-2024
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Marketing Consultant/ Digital Marketing Strategist - WVLT

About WVLT:

WVLT is located in beautiful Knoxville, Tennessee at the doorstep of the Smoky Mountains and on the banks of the Tennessee Rive, Knoxville is home to the competitive 61st-largest television market in the country. In addition to being home to the University of Tennessee's flagship campus, Knoxville sports a walkable downtown, a sophisticated mix of culture and cuisine, a diverse and robust employment sector, advanced medical care, and amenities found in big cities yet in a city that retains a small-town feel.

Job Summary/Description:

WVLT-TV has an immediate opening for an experienced and accomplished full-time Digital Marketing Strategist/Multimedia Campaign Manager responsible for selling our three television stations, as well as a full suite of digital product offerings. The ever-changing and expanding offerings in the digital space make this position most suitable for someone with a passion for new technologies, a natural curiosity, and ability to adapt and embrace new and emerging technology.

Duties/Responsibilities will include (but not limited to):
* Build, present, sell, and execute cross-platform advertising campaigns
* Create client re-caps, demonstrating delivery and effectiveness of advertising campaigns
* Maintain and sell existing TV and digital accounts
* Prospect and sell new business, using television and digital products
* Work collaboratively with other departments and within a sales team on station projects

• ️ A 4-year college degree or equivalent professional experience is preferred. This candidate will be customer-service oriented, self-motivated, and possess strong local contacts, excellent computer knowledge, outstanding written and verbal presentation skills, Ability to be creative on digital platforms, as well as an intense desire to succeed.
• ️ Must have a good driving record.

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WVLT-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.

Jobcode: Reference SBJ-gxj2wz-100-26-196-222-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.