Marketing Promotions Manager

Job Description

About WTVM:

WTVM News Leader 9 is the highest rated, most watched station in the Columbus, GA – Auburn, AL television market.

WTVM believes in supporting and creating important local projects like food drives, blood donation drives and relief efforts to benefit victims of severe weather events or devastating fires. Our community projects benefit the community and improve the quality of life for our viewers.
Our culture is simple: we are a cohesive TEAM that invests in our people with continued learning and professional development. WTVM is the market leader in over the air and digital advertising, which creates the revenue necessary to operate the station and fulfill our high-quality standards.

Job Summary/Description:

WTVM the ABC affiliate in Columbus GA, the dominant #1 station, seeks a creative and innovative Promotions Manager. Ideal candidate will apply strong analytical skills and data-driven thinking to devise digital campaigns that engage, inform and motivate.

The primary job duties and responsibilities include, but are not limited to:

Candidate will implement strategies that grow digital audience on-air, mobile, web and social platforms, develop and promote news and non-news content on all digital platforms, and work with digital sales, native advertising development and sponsored content opportunities. Candidate will also help coordinate and promote station community projects.

Qualifications/Requirements:

Bachelor's Degree in marketing or a related field and proven working experience in digital and/or social media marketing required, including knowledge of Facebook ads manager, display advertising, web design, Shortstack, Second Street, Proficiency in digital video production and editing preferred. Adobe Creative Cloud.

▶ Please apply online at https://gray.tv/careers#currentopenings by searching the station call letters (WTVM-TV). Please attach your resume in the application.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Jobcode: Reference SBJ-rj21bw-18-118-0-240-42 in your application.