company_logo

Full Time Job

Vice President General Manager

WSAW

Wausau, WI 05-21-2025
Apply @ Employer
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
Vice President General Manager

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WSAW:
WSAW/WZAW are the CBS and FOX affiliates in north central Wisconsin. WSAW is Wausau's first TV station, debuting in 1954. Together, we produce more than 30 hours of news, weather, and sports each week for our newscasts. Northcentral Wisconsin is known as the ''Crossroads of Commerce. Wausau is centrally located within 3 hours or less of Minneapolis, Green Bay, Milwaukee, and Madison. You can live and work where thousands of people come to vacation each year. Whether you're skiing down the slopes of Granite Peak, boating on Lake Du Bay, or enjoying Concerts on the Square in downtown Wausau, there's something for everyone.
Job Summary/Description:
We are seeking an accomplished and dynamic leader with proven management experience to oversee our station in Wausau, Wisconsin. The ideal candidate will be a strategic thinker who has demonstrated a track record of success in key areas, including Digital and Linear Spot Sales, Marketing and Sales Management, News Content Development, and Newsroom Operations. This role requires a forward-thinking strategist who can work with others and navigate the evolving media landscape with agility and vision. Our candidate will demonstrate a history of driving growth and achieving results through strategic planning, collaboration, and team development. We are looking for a mentor and motivator who can inspire our managers and staff.
Duties/Responsibilities include (but are not limited to):
- The Vice President/General Manager will report directly to a Gray Regional Vice President and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.
- Lead a fully functioning multi-platform media station with a focus on growing revenue and audience.
- Be the primary leader in generating ratings and revenue.
- Develop strategic and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the station's local brand.
- Effectively communicate with department supervisors, employees, and community leaders. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals.
- Encourage innovation and a willingness to launch new initiatives.
- Provide visible leadership in the station and community. Develop strong relationships with key clients, business leaders, and community stakeholders.
- Provide training and development opportunities to station employees
- Responsible for station Operating and Capital expense budgets.
- Demonstrate a strong understanding of the station's financial reports, including the ability to contribute to their development by ensuring accurate and relevant data.
- Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations provided by the company.
- Uphold and promote the policies outlined in Gray Media's Employee Handbook. As General Manager, you will lead by example by adhering to these policies with the highest ethical standards and ensure all employees do the same.
- Perform other duties as may be assigned
Qualifications/Requirements:
- 10+ years of media experience, including experience as a GM, DOS, or ND.
- Bachelor's degree in business, Marketing/Advertising, Communications, Journalism, or a related field. Equivalent work experience will also be factored.
- Strong understanding of the industry and its future
- Strong communication skills across all formats, including written, verbal, and presentation, with the ability to convey ideas clearly.
- Must be able to manage multiple priorities to meet tight deadlines. Demonstrating a calm demeanor to staff during this process.
- Strategic/analytical thinker.
- Leadership skills and abilities to communicate effectively with a multitude of different personalities and skill sets.
- Excellent negotiator
- Able to build teams and develop high performers
- Ability and willingness to become a community leader
- Familiarity with employment law compliance at an operational level
- Financial Reporting
- Adapt to evolving business needs by implementing effective procedures and processes that support the station's new goals.
- Identify, hire, and retain talent.
- Computer proficiency, including industry-specific software. Must demonstrate an aptitude to learn and grow using these tools.
- Must possess or be able to obtain a valid driver's license. Driving record must reflect safe and responsible vehicle operation for a minimum of the past 3 years.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WSAW-TV/Gray Media, Inc. is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
''

Jobcode: Reference SBJ-z39081-216-73-216-13-42 in your application.

Company Profile
WSAW

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.