Full Time Job

Promotions Manager


Lansing, MI 02-02-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Join the WLNS 6 News management team during an exciting time. The station continues to top the ratings and is developing numerous exciting content projects, in addition to launching a new set. 6 News seeks a Promotions Manager to develop and implement compelling on-air and online promotion for the strong 6 News brand, to support increases in ratings and revenue. 6 News airs on WLNS-CBS and WLAJ-ABC. The stations are huge players in the community, with multiple charitable efforts and partnerships every year. 6 News is also the official traffic and weather sponsor for the Michigan State Spartans.
• Develop and implement compelling on-air and online promotional campaigns to support and elevate the 6 News brand
• Develops the strategy for and oversee the productions of image promotions, topical promos, special report promos and digital content promos
• Ensure promotional support is provided for all Nexstar and station news and sales projects
• Create and maintain log strategy for promotion avails
• Manage and execute promotion strategy for station events
• Participate in content discussions, helping to drive journalistic decisions to align with brand values
• Build rapport with community partners
• Execute Syndicated programming contracts and maintain program schedule
• Create and maintain FCC reports including Children's, Commercial Limits and Website certification, and Issues and Programs
• Work with Fox Sports to ensure fullfillment of our official traffic and weather sponsorship for the Michigan State Spartans
• Oversee production of graphics and proper execution of the brand, supporting news and sales efforts while ensuring the integrity of our brand

Requirements & Skills:
• Minimum five year's experience in a leadership position, developing and executing successful television and digital promotions with demonstrable results for ratings and revenue
• Bachelor's degree in Communications, Marketing, Advertising or a related field
• Leadership experience in guiding creative teams
• Excellent personal and written communication skills
• Strong organization skills
• Excellent managerial and interpersonal skills
• Highly responsive to deadlines and internal communications

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.