Full Time Job

Promotions Manager

WLNS

Lansing, MI 02-02-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Join the WLNS 6 News management team during an exciting time. The station continues to top the ratings and is developing numerous exciting content projects, in addition to launching a new set. 6 News seeks a Promotions Manager to develop and implement compelling on-air and online promotion for the strong 6 News brand, to support increases in ratings and revenue. 6 News airs on WLNS-CBS and WLAJ-ABC. The stations are huge players in the community, with multiple charitable efforts and partnerships every year. 6 News is also the official traffic and weather sponsor for the Michigan State Spartans.
• Develop and implement compelling on-air and online promotional campaigns to support and elevate the 6 News brand
• Develops the strategy for and oversee the productions of image promotions, topical promos, special report promos and digital content promos
• Ensure promotional support is provided for all Nexstar and station news and sales projects
• Create and maintain log strategy for promotion avails
• Manage and execute promotion strategy for station events
• Participate in content discussions, helping to drive journalistic decisions to align with brand values
• Build rapport with community partners
• Execute Syndicated programming contracts and maintain program schedule
• Create and maintain FCC reports including Children's, Commercial Limits and Website certification, and Issues and Programs
• Work with Fox Sports to ensure fullfillment of our official traffic and weather sponsorship for the Michigan State Spartans
• Oversee production of graphics and proper execution of the brand, supporting news and sales efforts while ensuring the integrity of our brand

Requirements & Skills:
• Minimum five year's experience in a leadership position, developing and executing successful television and digital promotions with demonstrable results for ratings and revenue
• Bachelor's degree in Communications, Marketing, Advertising or a related field
• Leadership experience in guiding creative teams
• Excellent personal and written communication skills
• Strong organization skills
• Excellent managerial and interpersonal skills
• Highly responsive to deadlines and internal communications

Location
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Company Profile
WLNS

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.