Director Of Marketing

Job Description

Director Of Marketing - WKYT

About WKYT:

Serving and building a better community in many neighborhoods across Kentucky marks the six decades of WKYT in the Lexington market. From award-winning journalism to breakthrough investigations, our unique content is delivered on many platforms, and our Everyday Kentucky lifestyle show gives you a look at the finest the area offers in arts, music, theater, culinary excellence, and more. WKYT helps raise millions of dollars for the community, and is the Lexington's leader for local news, weather, sports and investigative journalism.

Job Summary/Description:

WKYT is seeking a high-energy, highly creative Director of Marketing with a sense of urgency and strong interpersonal skills to lead our creative team! Position is responsible for planning, development, and implementation of all of the station's marketing strategies, communications and public relations activities and has oversight of commercial production, special non-news programming, digital, graphics for all platforms, including WKYT's secondary channels.

Duties/Responsibilities include (but not limited to):
- Managing the Marketing and Creative Services team.
- Developing and coordinating station marketing activities with News.
- Working closely with Sales to develop and execute revenue-generating campaigns/promotions.
- Helping our local advertisers create effective messages.
- Overseeing and managing special non-News programming.
- Partnering with the News Director and General Manager on campaigns for primary and secondary channels.
- Working with community organizations on events sponsored by our stations.
- Engaging with community partners and market internally as well as externally.

Qualifications/Requirements:
- Ideal candidate must be a positive team builder, must be skilled in image building, topical writing and non-linear editing combined with the ability to train, coach, and lead our team in all areas.
- Must be a strong writer with a producing background with exceptional interpersonal skills, and an effective leader who will oversee a positive work environment for employees and work well with other station departments.
- Must have the ability to interpret and apply market research to guide initiatives and have strong attention to detail and follow-through.
- 3-5 years of experience in managing TV/Digital marketing efforts.
- Excellent communication and organizational skills.
- Experience in establishing long-range strategies and plans.
- Experience in guiding, directing, coaching, developing, and motivating team members.
- Great storytelling with strong writing, shooting, graphics and editing skills.

Interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WKYT-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.

Jobcode: Reference SBJ-d8pn4k-18-220-23-205-42 in your application.