Bilingual Social Media Mgr./Digital Content Producer

Job Description

Bilingual Social Media Mgr./Digital Content Producer - WKTB

About WKTB:

Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Telemundo Atlanta has received 61 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016 and 2017 and News Excellence in 2017, 2018 and 2019. Telemundo Atlanta was nominated for Best Newscast and News Excellence in 2020. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Telemundo Atlanta produces essential daily local news, which can also be accessed over our website www.telemundoatlanta.com and mobile application.

Job Summary/Description:

Telemundo Atlanta (WKTB) is looking for a driven Bilingual Social Media Manager and Digital Content Producer to join their award-winning news team and station. The ideal candidate will be well versed in social media strategy, planning and content development. Candidates should be dynamic on and off-air and possess a deep knowledge of what appeals to the Hispanic
audience. Candidates should be able to write and produce news and information for live newscasts and digital platforms. If a candidate can present on camera, even better.

Duties/Responsibilities include, but are not limited to:
- Work alongside marketing director on digital/social strategies for station's news, events and initiatives.
- Strategize and produce content calendar using best social media practices and station initiatives.
- Produce and edit engaging videos and graphics to generate engagement and a following
- Publish content across social platforms including website, OTT, Facebook, YouTube, Instagram, TikTok and Twitter
- Monitor social media posts and analytics for trending topics and hashtags
- Select stories that will drive engagement
- Track and report social analytics
- Assist with breaking news marketing and social response
- Must be a team player with desire to achieve excellence across all platforms
- Use social media channels to build a following/audience
- Write and Speak Spanish fluently
- Ability to go live in the field with FBLive/Youtube/Dejero / LiveU
- Work well under pressure and deadlines
- Develop trust and contacts within the community
- Possess integrity and credibility
- Write/Upload stories for online and digital mediums
- Attend/Participate in station-sponsored events and all assigned special promotions

Qualifications/Requirements:
- BA/BS in communications, journalism, or equivalent degree
- Minimum of 2 years of experience in a digital/social media marketing role, preferably at a media outlet or agency
- Technical knowledge of social media, CMS, and Google analytics platforms
- Strong writer who can reformat news into compelling copy and graphics/visual elements
- Desire to deliver quality work
- Excellent written/verbal communication and interpersonal skills
- Attention to detail

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-g46oz7-3-12-36-30-42 in your application.