Full Time Job

Marketing Consultant

WHAM

Rochester, NY 07-11-2021
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  • Paid
  • Full Time
Job Description
JOB SMMARY:

WHAM-TV/WUHF-TV and Compulse Integrated Marketing/Sinclair Digital are looking for an enthusiastic, motivated digital-savvy Marketing Consultant who will meet or exceed revenue goals by designing creative client digital campaigns that drive desired business results. We are looking for someone who can connect with clients and help them achieve their business objectives through effective digital advertising. The Marketing Consultant will develop relationships with clients that are currently not using Compulse Integrated Marketing .

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
• Generate revenue and meet monthly goals through effective digital sales techniques
• Develop new business and create results for clients through creative and effective digital targeted campaigns
• Create effective digital marketing strategies incorporating Small Business Tactics, Company Owned Assets, Alternative Video Delivery (OTT/CTV), and numerous other digital tactics
• Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation
• Establish trusting relationships with clients, community and Sinclair Digital and meet all commitments with adequate preparation, delivery and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
• Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
• Develop capabilities to produce creative and effective digital campaigns

REQUIREMENTS & QUALIFICATIONS:
• Passion for contributing to a sales team with a positive mindset
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Effective relationship building, customer service, communication and negotiation skills
• Superior business acumen related to new media, digital interactive initiatives and social media required
• Media sales experience preferred and an excellent understanding of the advertising marketplace and key competition
• Bachelor's degree preferred
• Ability to quickly recover from adversity
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Professional appearance a must
• Reliable transportation and a good driving record

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-gmx3x3-3-236-28-137-42 in your application.