Creative Services - Marketing Director

Job Description

WDSU, the Hearst owned NBC affiliate in New Orleans, has an immediate opening for a highly motivated Creative Services Director. This is an exciting and unique opportunity to join the leadership team at one of the most historic brands in the country, and in one of the most exciting cities in the world! From carnival season, to festival season, to football season, there is never a dull moment in the Big Easy.

The successful candidate will be someone who can shoot, write, edit and be able to work inside Adobe Creative Suite efficiently and effectively. This person must be able to manage numerous projects simultaneously while elevating the look and feel of our legacy brand. This person will also be a key player in helping develop and produce targeted, research-driven promotional campaigns that connect with our audiences on all platforms.

Job Responsibilities:
• Manage production of compelling image, sweeps and special event campaigns for all platforms.
• Schedule staff station promotional events.
• Responsible for the execution of station promotion for on-air and digital.
• Supervise creative team in brand, image and daily topical promotion.
• Produce on and off-air promotions
• Special projects coordination & fulfillment.
• Produce effective news & programming promotion.
• Produce & post targeted social media marketing.
• Manage inventory for daily on-air logs as directed and as needed.
• Attend outside community functions or meetings.
• Identify and implement strategies for increasing station brand awareness and resonance.
• Execute on-point television and digital promotion.
• In-person attendance is required

Experience Requirements:
• A minimum of 5 years in station marketing/promotion/brand management.
• Wide Orbit and ENPS experience is a plus

Qualifications Requirements:
• Must have a winning attitude and a commitment to excellence and quality promotion
• Must have proven skills of collaborating with News staff and station personnel.
• Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience.
• Non-linear editing required; efficient in Adobe Creative Suite or similar application
• Creative writing and conceptualization; able to craft compelling messages based on station research.
• Excellent verbal communication & strong writing skills
• Detailed oriented & organized
• Excellent communication & interpersonal skills
• Graphic Skills preferred
• Valid driver's license (hire is contingent on good driving record)

Education:
• Related experience and/or training considered as well as a combination of education and experience.
• Military training from Defense Information School (DINFOS) will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered.

Jobcode: Reference SBJ-d25y5y-18-191-125-73-42 in your application.