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Full Time Job

Director Of Marketing

WCSC

Charleston, SC 02-10-2023
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Director Of Marketing - WCSC

About WCSC:

Would you like to work for the #1 station in a city consistently named by T+L as one of the best cities in the world? WCSC in Charleston, South Carolina has been the dominant #1 station in the market since sign-on in 1953. The world-famous food scene, high-tech growth and hot real estate makes Charleston one of the fastest growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes and Volvo and the world-class medical community continue to make the Lowcountry a destination market. WCSC Live 5 is committed to serving the Lowcountry with breaking news, weather and investigative journalism and is the most recognized and awarded news team in the market. Learn more about WCSC Live 5 at Live5News.com

Job Summary/Description:

WCSC is seeking a high energy, highly creative Director of Marketing with a sense of urgency and strong interpersonal skills to lead our creative team! Position is responsible for planning, development, and implementation of all of the station's marketing strategies, communications and public relations activities and has oversight of commercial production, special non-news programming, digital, graphics for all platforms, including WCSC's secondary channels.

Duties/Responsibilities include, but not limited to:
• Managing the Marketing and Creative Services team.
• Developing and coordinating station marketing activities with News.
• Working closely with Sales to develop and execute revenue-generating campaigns/promotions.
• Helping our local advertisers create effective messages.
• Overseeing and managing special non-News programming.
• Partnering with the News Director and GM on campaigns for primary and secondary channels.
• Working with community organizations on events sponsored by our stations.
• Engaging with community partners and market internally as well as externally.

Qualifications/Requirements:
• Ideal candidate must be a positive team builder, must be skilled in image building, topical writing and non-linear editing combined with the ability to train, coach, and lead our team in all areas.
• Must be a strong writer with a producing background with exceptional interpersonal skills, and an effective leader who will oversee a positive work environment for employees and work well with other station departments.
• Must have the ability to interpret and apply market research to guide initiatives and have strong attention to detail and follow-through.
• 3-5 years of experience in managing TV/Digital marketing efforts.
• Excellent communication and organizational skills.
• Experience in establishing long-range strategies and plans.
• Experience in guiding, directing, coaching, developing, and motivating team members.
• Great storytelling with strong writing, shooting, graphics and editing skills.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

WCSC-TV/Gray Television Group, Inc. is a drug-free company

Jobcode: Reference SBJ-r1wwyv-216-73-216-12-42 in your application.

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Company Profile
WCSC

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.